A Glimpse Behind the Scenes of Successful Blogs

Posted By Darren Rowse 24th of May 2007 Miscellaneous Blog Tips

After my recent post on the pressures of blogging I had some great feedback from PreBloggers (those thinking of starting up) thanking me and those who commented for giving a more realistic view of blogging.

One of the pictures that comes to mind of my own experience of blogging is that it can look to the outsider like blogging is a rather effortless endeavor – like a swan or ducks gliding gracefully across a lake. However under the surface we all know that swans and ducks do anything but glide – they paddle furiously.

My experience of blogging is that it’s anything but a gracious glide – however when I chat to some readers I get the impression that they think I lie in bed in the mornings – quickly write a post over a cup of coffee and a piece of toast – and then don’t look at the blog again until the next day.

So as a service to PreBloggers I thought it might be a worthwhile thing to compile a list of the tasks that bloggers do busily ‘under the surface’ that their readers are not aware of.

Let me kick off the list with a few – but I’d love to hear other suggestions in comments:

  • Posting Posts
  • Researching Posts
  • Moderating Spam Comments
  • Dealing with Comment Trolls
  • Responding to Comments
  • Responding to Emails from Readers
  • Following what others blogs in the niche write
  • Following what mainstream media is writing on the niche
  • Commenting on other blogs
  • Administering Servers
  • Renewing Domain Names
  • Marketing/Branding the blog
  • Chasing up spam blogs stealing content
  • Promoting posts to other relevant bloggers
  • Search Engine Optimization
  • Blog Design
  • Monitoring Blog Stats and Metrics
  • Testing monetization strategies
  • Administering payments, banking cheques, invoicing advertisers
  • Networking with other bloggers via IM or email

OK – I got a little carried away and kicked us off with a few more than a few – however I’d love to see what readers add to the list in comments below!

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