A Guest Post by Mark Hayward.
What the hell am I supposed to write about, I own a {insert your small business here}?
Really, who cares about your flower shop, bike shop, auto parts store, or coffee house?
Answer: Your customers certainly care.
We all know by now that consistent small business blogging can drastically improve your Search Engine Optimization (SEO) and overall web presence. Additionally, a small business blog can increase your opportunities to interact with (and highlight) your customers and provide an additional occasion for you to share your expert knowledge.
Unfortunately, nothing stops a would be small business blogger faster than a perceived lack of time, and the frustration that comes with a lack of ideas to blog about.
While I can’t help you with your time issue, I can provide you with nine tips for creating more small business blogging ideas:
1. Keyword Tool
One of the best semi-secret sources of the more savvy small business bloggers are the free keyword tools that are available like Google Adwords and Wordtracker. If you are not familiar with searching for keywords, essentially you type in a word or phrase related to your small business and the tool shows you what people (your potential customers) are searching the internet for. You can easily get hundreds of new blog post ideas from a couple of keyword searches.
2. Your Backstory
Potential customers want to know about you and your business, it’s a cornerstone of trust building. One of the best ways to familiarize your customers with your business is to blog about your backstory and personal history. Backstory topics could include any of the following:
- Who you are?
- Where did you come from?
- Why did you choose your business location?
- What is it that makes you passionate about your small business?
- What have you done in your life that makes you unique?
- What struggles have led to the creation of who you are today as a business owner.
3. Customer of the Day
Presumably, if you are running a semi-successful business, you have customers coming in on a daily basis. If you are struggling for post ideas, why not make your customers the focus of your blog one or two days per week?
Not only will you get almost unlimited post material, but since customers like to feel special and appreciated, blogging about them is a great public relations tool. You could even give the participants an additional ten percent off of their purchase for their willingness to participate. Featuring your customers and telling their story gets them excited about your business and can help to establish a customer based community around your blog.
4. Create Resource Posts
Resource posts are great because they are fairly easy for you to put together and people love to read scannable and easily digested information. Ideas for small business resource posts might include:
- Top ten selling products in your store and why.
- Five reasons you love your business
- Twenty best ways to {insert business specific information here}.
- Eight reasons why customers loveÖ
5. Answer Customer Questions
Your customers have questions and you have expert knowledge. Do not take your knowledge for granted. If there is a specific set of questions that customers seem to ask on a daily basis then turn those queries into individual blog posts.
6. Tutorials
Similar to answering questions, tutorial posts that are specific to your industry (e.g. teaching customers how to change a flat tire, make better coffee, repair their fishing rod, etc.) might be a common task for you, but could really provide value your customers. One simple way to liven up tutorial posts is to add video or photo which can help enhance your instructions.
7. Mind Mapping
If you are not familiar with mind mapping, you can read Darren’s terrific mind mapping articles here, here, and here.
To create small business blog post ideas with mind mapping, draw a square in the center of a piece of paper and write the name of your business in the square. Begin jotting down ideas as you work out from the center. Do not stop to think, over analyze, and critique just get your ideas down on paper and you can refine them later.
8. Comparison Post
Take two similar items in your business and do a side by side comparison of the benefits, cost savings, and overall value of each. Own a bike shop, why would I buy a Cannondale over a Trek? Or, own a flower shop, what are the similarities and differences between roses and sunflowers?
9. Day in the Life
Many small business owners find it difficult to write about themselves. But your daily activities are truly unique and blog post worthy.
- What is a day, a week, or a even a month in your small business life like?
- Do you get up at 5:00a.m. and work until 10:00p.m.?
- What are you doing during the workday at your small business?
10. Your Suggestions
We have gotten you to nine tips for creating more small business blog posts and now it’s your turn to help get us to 10, 11, 12…. 100 suggestions. What are your tips for creating small business blogging ideas?
Mark Hayward hates the snow and cold! Luckily, he owns a small business in the Caribbean. Mark is passionate about helping other small business owners avoid the online mistakes he has made. You can follow Mark on Twitter @mark_hayward and you can subscribe to his RSS Feed for weekly small business social media marketing tips.
