This guest post is by Kelsey Meyer of Digital Talent Agents.
You’ve finally made it big! The Washington Post or SocialTimes has picked up your well-crafted, thought-provoking article, and you see your name in shining lights (or at least in the author byline).
Is your job done? No way.
Now is the time for you to stop gloating and get to work. Getting a great article published in a reputable publication is only half the battle; if you stop there, you are not only being disrespectful to your readers, you are doing yourself and your brand a disservice.
Here are three ways to follow through on an article that has been published.
1. Promote conversation
If you’ve written an interesting piece and had it published on a site with a decent readership, your article will likely attract a few comments. Some of these comments will be positive, and you should spend time and real effort reading these and thanking the people who wrote them. Don’t just thank them, but comment on what they liked within the article and expand on it—if they liked what you gave them to start, give them more!
You’ll also run into people who don’t care for your article. They may even hate it. Address these people as well, no matter how much you may want to ignore them. Don’t tell them they’re stupid for disagreeing with your article or that you hate them. Instead, a more mature tactic is to welcome their viewpoints and try to address anything they may have misunderstood about your article.
Addressing comments, both good and bad, promotes conversation and engages your readers on a deeper level. Guest bloggers who can take it just as well as they can dish it out are golden. A great example of this is an article one of my company’s clients, which was published on Under 30 CEO. My client had readers who agreed and others who disagreed, but he responded to every comment and it sparked great conversation.
2. Thank your sharers
It’s a great ego boost when you see that your article has drawn over 100 tweets. You get all warm and fuzzy inside, and you may even mention it to your co-workers.
Now it’s time to make those who shared your article feel just as special. There’s a great tool at your disposal, called Who ReTweeted Me, which you can use to see exactly who tweeted your article and easily thank them.
This way, you’ll make new friends on Twitter and encourage people to continue sharing your content. Everyone likes to feel acknowledged—you’re living proof!
3. Make sure the link ranks for your name
If you’re the author of a great article, you should be credited. Most publications will insert a link back to your website or your social media accounts in the author byline so readers can find out more about you.
Go one better: sign up for BrandYourself.com and include the link to the article in your optimized links. That one small move will help the article rank higher in Google search results for your name. BrandYourself.com is a free service, so there’s no excuse not to sign up and start making the most of your posts.
Get more exposure for each post
Take these three steps after each of your articles is published, and you will gain more exposure with each one. You’ll also engage your community and up your attractiveness to publications looking for guest contributors. And what’s more appealing to a guest blogger than another opportunity to blog?
Kelsey Meyer is the VP of Digital Talent Agents, an online PR firm dedicated to helping entrepreneurs, authors, consultants, corporate leaders and experts establish themselves as thought leaders in their industry.
