- Atlanta, Georgia
- October 17, 2022
Mission:
I believe a compelling story requires research, passion, and persistence to make a brand shine.
Will the audience feel connected to the story?
Does the headline or call to action initiate curiosity?
Background:
As a professional copywriter, I work on multiple brands by creating concepts for unique products and giving a voice to the story. My greatest joy in advertising is seeing a concept through to fruition, from an initial concept brainstorming session to seeing that bright idea come to life.
Motto:
Never stop imagining and pursuing new creative explorations.
Education
Experience
• Developed new DTC and HCP materials for launch of Schizophrenia/Bipolar 1 Disorder drug LYBALVI including DTC and HCP website, patient brochures, email campaign, banner ads, and in-office materials
• Concepting with team for new LYBALVI television commercial
• Collaborated and developed television commercial for COPD drug BREZTRI
• Created DTC materials for Duchenne Muscular Dystrophy disease state awareness campaign
• Pitched new ideas and concepts for McCann client list
• Created DTC and HCP tactics for Diabetes CGM FreeStyle Libre 2
• Researched industry-related information for company-wide email distributions
• Managed and trained team associate copywriter on healthcare marketing and developing appropriate and relevant content
• Provided freelance copywriting services for local businesses and agencies
• Created website manuscripts, print advertisements, blog posts, and videos
• Clients: Power Digital Marketing, Blue Vision Productions, and Audacity Health
• Healthcare marketing tactics for DTC and HCP audiences
• Worked on therapeutic areas of dermatology, aesthetic, and ophthalmology
• Video: Full script development, editing, and on-set direction
• Print: Product brochures, journal ads, event collateral, and advertorials
• Digital: Websites, landing pages, email campaigns, and banner ads
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