- Sydney, Australia
- May 24, 2024
Versatile Writer, Copywriter & Content Creator | Specialising in Food, Wine, & Travel | Experienced in Arts & Culture | Passionate about Human Rights, Crime and Sociology, Geopolitics and Foreign Relations
I'm a passionate storyteller with a lifelong devotion to literature and writing. From jazz singer to poker dealer, my eclectic professional journey has led me to specialise in crafting compelling narratives across a wide range of subjects. As a seasoned copywriter, I've collaborated with top Australian brands like Apple, CommBank, Dan Murphy's, Langton's, and Optus, delivering impactful content that resonates with diverse audiences.
My dedication extends beyond the boardroom; I'm deeply committed to social justice, literacy, and activism. With a track record of volunteering for renowned organisations like WAGEC, Amnesty International and Extinction Rebellion, I actively seek opportunities to make a positive impact in my community.
Privately, I'm a lifelong learner, voracious reader, fiction aficionado, and enthusiastic home-chef. Fitness, dance, and travel fuel my adventurous spirit, while documentary exploration satisfies my curiosity. I always relish the opportunity to expand my skill set and knowledge.
If you're in need of a versatile writer with a wealth of experience and a passion for storytelling, let's connect. I'm eager to bring your brand's narrative to life.
PLEASE NOTE:
I had to choose a single category (Blog and Article Writer) above, but I also have professional experience in the following:
- Branding and TOV
- Community and Content Management
- Copywriting
- Data Entry
- Editing/Proofreading
- Ghostwriting
- Research
- SEO
- Social Media Management
Education
I am undertaking a PhD in Gender and Cultural Studies looking at the importance of psychedelics and play in adult communities as a way of alleviating loneliness.
Graduated with a MA in Professional Writing and Literature - High Distinction.
Completed an English Honours degree with a minor in Law and Society. Graduated with a 4.0.
Experience
Clients include Apple Music, Apple Books, Optus, The Alternative Media Group of Australia, Pyrmont Chamber of Commerce, and Media Farm among others. I also do freelance book editing.
email, digital ads and SEO while also commissioning and writing white papers, blog articles, case studies and newsletters.
• Created strategic marketing content while managing all social media channels and content calendar. Bumped up social and blog engagement by 60%.
• Acted as a brand guardian ensuring all content adheres to Doshii’s tone of voice and brand guidelines. Improved SEO scores from a 6.0/10 average to 8.0+ across the board.
• Edited all copy for publication across digital and physical platforms, while safeguarding all of Doshii's UX and accessibility standards.
• Wrote, edited, and proofed EDMs, press releases, social media posts, commercial content, and presentations for multiple channels geared both towards general consumer (Dan Murphy’s, Cellarmasters and BWS) and niche audiences (Jimmy Brings). Worked simultaneously across 5+ brands.
• Managed two freelancers and copywriters from various teams within the larger business.
• Conceptualised and implemented a new set of brand guidelines and personas to facilitate a move from product-focused to story-driven, customer-focused sales resulting in an extra six months of sales after an initially-planned shutdown.
• Took part in the creation and execution of major year-end campaigns for Dan Murphy’s, Wine Market and Langton’s which contributed substantially to yearly revenue.
• Crafted deals for local and international services, hotels, tours, travel opportunities, and goods in a fast paced, demanding, and deadline-driven environment.
• Liaised with sales, account managers, merchants, and risk and compliance to present deal information clearly and concisely while remaining true to Groupon’s corporate voice and branding.
• Awarded Groupon’s company-wide Wow Award for being the strongest team performer and attaining the highest KPI for 12 weeks in a row.
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