Simão Alberto Nhatsave

1. Foundations of Creative Writing
Mastering the essential elements of storytelling, including plot, character development, and dialogue.
Understanding narrative structure and techniques to capture and sustain the reader's attention.
Exploring different genres and styles to diversify your writing.

2. The Principles of Copywriting
Writing persuasive and impactful content for advertising, branding, and marketing.
Techniques for creating engaging headlines, calls to action, and value propositions.
Learning the psychology behind consumer behavior to write more effective copy.

3. Audience Analysis and Tone Adaptation
Identifying target audiences and tailoring messages to resonate with them.
Adapting tone and style for different platforms, such as blogs, emails, websites, and social media.
Crafting copy that builds trust and inspires action.

4. SEO Writing and Digital Copy
Writing SEO-optimized content that ranks well in search engines.
Understanding the role of keywords, meta descriptions, and backlinks.
Best practices for writing content that is both user-friendly and search engine-friendly.

5. Writing for Different Media
Creating scripts for videos, podcasts, and audio ads.
Writing effective copy for newsletters, brochures, and promotional materials.
Developing content strategies for multi-channel marketing campaigns.

1. Digital Marketing Fundamentals
Understanding the digital ecosystem and consumer behavior online.
The principles of inbound and outbound marketing.
How to plan, execute, and analyze effective digital campaigns.

2. Social Media Management
Creating strategies for platforms like Facebook, Instagram, LinkedIn, and TikTok.
Crafting engaging posts and managing content calendars.
Using analytics tools to measure performance and optimize campaigns.

3. SEO and SEM Techniques
Learning how to optimize websites and content to rank higher in search engine results.
Keyword research and competitive analysis.
Understanding Google Ads and paid search strategies.

4. Content Creation and Copywriting
Writing persuasive and engaging content for blogs, websites, and social media.
Adapting tone and style to different audiences and platforms.
Storytelling techniques that capture attention and build brand loyalty.

Write articles and produce educational content on finance and investments, focusing on making complex topics accessible to the audience.

Developed rich materials such as ebooks and online courses, reaching over 13,000 participants in the first year of launch.

Implement copywriting and storytelling practices that increased the website's conversion rate by 30%.

Developed and published over 100 original and SEO-optimized articles on gastronomy, recipes, and strategies for small entrepreneurs in the food industry.

Managed the brand's social media accounts, creating digital marketing campaigns that increased engagement by 45%.

Provided virtual support, responding to customer and partner inquiries regarding the use of educational materials and business strategies.