Seline Shenoy

• Write and edit all content types, inclusive of video scripts, short-and-long form articles, white papers, digital and social, display and body copy.
• Craft unique, emotionally driven, audience-centric stories.
• Develop subject matter expertise for designated account.
• Understand and enforce the brand guidelines and SEO practices for assigned client work and creative assets.
• Collaborate and share ideas/best practices with Senior Editor peers across the organization.

• Produce well-researched optimized content for online content hub, including blog posts, Instagram Stories and Vlogs.
• Update company Facebook page with targeted content.
• Interview industry professionals and experts and use online sources to research topics.
• Write op-ed articles for various publication to promote app.
• Develop and manage editorial calendar to ensure timely publication.
• Aid with the commissioning of freelance pieces.
• Work with the Public Relations and Social Media Directors on overall content strategy and development of new content franchises to support business objectives.

• Set-up shots and operate the audio, microphones, and camera equipment for producing news packages. Eliminate scenes and edit footage while ensuring quality content for the finished product.
• Perform and record interviews, write and edit news stories and articles to be aired or published on the news or publication.
• Develop interview questions for different subjects, create scripts, and come up with ideas for news stories.

Provided wide-ranging marketing support for this online health retailer, liaising directly with senior management to
develop content strategy, drive brand awareness and sales growth.
• Improved web sales copy and blog to generate sales opportunities.
• Revised e-newsletter and social media strategy by creating targeted content to boost web traffic.
• Identified a profitable niche and winning brand proposition by spearheading market research initiatives.

Manage and produce content for successfully established personal brand focused on mental health and wellness, personal development, social and cultural issues. Garnered 3,000 newsletter subscribers and 10,000 podcast downloads.
• Compose and publish e-books, articles, blog posts, e-newsletters and podcasts.
• Maintain website and develop engaging content for 10k+ social media followers on Facebook, Twitter,
Pinterest and Instagram.
• Contribute as an author and subject matter expert for known publications such as Forbes, MindBodyGreen,
Elite Daily, NBC Better, Thrive Global, Life Hack, and BuzzFeed.
• Independently conducted 70+ podcast interviews with experts and bestselling authors in personal
development, business, science, and health.
• Authored the book Beauty Redefined, published by Austin Macauley in June 2018 which has been featured in
several magazines, radio broadcasts, and podcast shows.

Leading five personnel, managed high-impact overhaul of this IT company and proactively grew new and existing client
base through strategic content and branding strategy.
• Increased customer referrals and leads by creating and managing a targeted content marketing strategy
comprising e-newsletters, social media content and keywords for SEO.
• Spearheaded development and implementation of branded and content-rich website.
• Managed social media advertising campaigns on Facebook, Google Ads and LinkedIn, generating lucrative
leads and expanded brand awareness.
• Oversaw top-down rebranding comprising logo, colors, marketing collateral, email templates and website