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Seline Shenoy

Digital Content Creator & Marketing Professional
Digital Content Creator & Marketing Professional
  • Los Angeles, CA
  • September 1, 2020

An accomplished and multifaceted Content Writer & Journalist with 13 years of collective experience in various industries including IT & software, health & wellness, beauty retail, publishing and law. Experienced in producing digital and social media content and marketing communications and excels in initiating strategies for business growth and improved branding. Expert in reporting and conducting interviews with subjects across diverse professional fields.

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Other Freelance Job Category
Digital Marketing Specialist
Writing Topic
Creative, Health & Wellbeing, Lifestyle, Marketing & Public Relations, personal, Religion & Spirituality, Other

Education

Master of Science in Journalism @ University of Southern California, Los Angeles, CA
Jul 2019 — May 2020
Master of Arts in Global Marketing and Advertising @ Emerson College, Boston, MA
Sep 2005 — Aug 2006
Bachelor of Science in Business Administration–Marketing @ University of Illinois, Urbana-Champaign, IL
Sep 2001 — May 2005

Experience

Digital Editor @ Say Allo
May 2020 — Current
• Produce well-researched optimized content for online content hub, including blog posts, Instagram Stories and Vlogs.
• Update company Facebook page with targeted content.
• Interview industry professionals and experts and use online sources to research topics.
• Write op-ed articles for various publication to promote app.
• Develop and manage editorial calendar to ensure timely publication.
• Aid with the commissioning of freelance pieces.
• Work with the Public Relations and Social Media Directors on overall content strategy and development of new content franchises to support business objectives.
News Reporter @ USC Annenberg Media
Jul 2019 — May 2020
• Set-up shots and operate the audio, microphones, and camera equipment for producing news packages. Eliminate scenes and edit footage while ensuring quality content for the finished product.
• Perform and record interviews, write and edit news stories and articles to be aired or published on the news or publication.
• Develop interview questions for different subjects, create scripts, and come up with ideas for news stories.
Content Marketing & Brand Consultant
Jun 2017 — Nov 2017
Provided wide-ranging marketing support for this online health retailer, liaising directly with senior management to
develop content strategy, drive brand awareness and sales growth.
• Improved web sales copy and blog to generate sales opportunities.
• Revised e-newsletter and social media strategy by creating targeted content to boost web traffic.
• Identified a profitable niche and winning brand proposition by spearheading market research initiatives.
Blogger, Freelance Writer, Author and Podcast Host
Nov 2014 — Current
Manage and produce content for successfully established personal brand focused on mental health and wellness, personal development, social and cultural issues. Garnered 3,000 newsletter subscribers and 10,000 podcast downloads.
• Compose and publish e-books, articles, blog posts, e-newsletters and podcasts.
• Maintain website and develop engaging content for 10k+ social media followers on Facebook, Twitter,
Pinterest and Instagram.
• Contribute as an author and subject matter expert for known publications such as Forbes, MindBodyGreen,
Elite Daily, NBC Better, Thrive Global, Life Hack, and BuzzFeed.
• Independently conducted 70+ podcast interviews with experts and bestselling authors in personal
development, business, science, and health.
• Authored the book Beauty Redefined, published by Austin Macauley in June 2018 which has been featured in
several magazines, radio broadcasts, and podcast shows.
Marketing Manager
Dec 2009 — Jun 2019
Leading five personnel, managed high-impact overhaul of this IT company and proactively grew new and existing client
base through strategic content and branding strategy.
• Increased customer referrals and leads by creating and managing a targeted content marketing strategy
comprising e-newsletters, social media content and keywords for SEO.
• Spearheaded development and implementation of branded and content-rich website.
• Managed social media advertising campaigns on Facebook, Google Ads and LinkedIn, generating lucrative
leads and expanded brand awareness.
• Oversaw top-down rebranding comprising logo, colors, marketing collateral, email templates and website

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