Rhian Davies-Kenny

Over one chaos-filled year, I completely rewrote the rulebook on FP’s Storytelling service, most crucially with the workshop process. When I joined the team, the initial client info-gathering process was just a rigid Word doc list of sequential questions. Now, they run interactive half-day workshops, using a framework I architected. The session gives the client a creative space to uncover their presentation, and brand, stories. It’s dynamic, flexible and downright enjoyable.

As well as tearing apart and rebuilding agency processes, I also developed a new brand tone of voice, created a rich and varied content calendar, and crafted simple, replicable templates for everything from blogs to weekly newsletters,
skeleton decks and workshop leave-behinds, all alongside doing my best work for tight deadline client projects. In short, I transformed Future Present’s Storytelling service from agency afterthought to valuable, marketable package.
They’ll thank me one day.

Buffalo 7 was a crash course in fast-paced story discovery, tack-sharp copy creation and writing easy-to-read complex subject matter scripts. Client journeys began with a four-hour workshop covering everything from personal pain points
to tone of voice. Then I’d secrete myself somewhere quiet (but not too quiet), digest what I’d learned and create a compelling, storified presentation. I thrived in Buffalo’s environment of super- tight turnarounds, diverse clients, and an
appreciation for doing excellent work. I just wish they’d been better at actually making money.

I’ve spent the last few years cutting my writerly teeth across a wild array of industries and styles. I craft the kind of content that knows when to slap and when to cradle a reader, when to stroke an ego and when to scathingly mock, when to hard sell and when to hold back. That means compelling content, memorable messaging and bacon-bringing brand clarity.

I approach every project with a keen eye for detail, built-in creative flexibility and a huge amount of curiosity – a combo that can drag even the most oversaturated blog topic out from the sewer of similarity and create something original. I
blend my natural storyteller’s instinct with methodical techniques to identify and embody any client’s written voice, and then overlay that voice onto subtle narrative arcs to persuade and delight their readers.

All my ideal projects begin with a Storytelling Workshop to kick-off, and I also sell standalone Discovery Workshops. These are 2–4-hour sessions that help stakeholders understand their product/service’s USP, uncover their ideal
audience, and define their tone of voice. As well as providing much-needed narrative clarity for my clients, it’s also really fun.