Ochuko Atanega

Psychology

• Translated technical developer updates and product launches into simple blogs and
announcements
• Developed a data-backed content strategy that increased web traffic to 44/month and
made the website rank for 247 organic keywords within 5 months.
• Enhanced audience engagement with video scripts tailored for visual media formats.
• Trained the company’s AI bot (TIA) to improve factual accuracy and enrich backend data
quality.

Ensure that medical articles are factually correct by conducting a comprehensive research.
• Maintain the timely publication of articles by completing assigned content before deadlines.
• Ensure that articles are optimized for SEO by properly utilising keywords and inbound and outbound backlinks.
• Wrote medical articles the average person can understand by properly explaining medical terms and using relatable examples.

Maintaining web user engagement by populating the webpage with two news articles daily, from Monday to Friday.
• Positioning myself and the news website as thought leaders by posting two opinion articles weekly
• Ensuring clean and error-free copy by cross-checking for grammatical errors.
• Increasing the SERP rating by using Yoast SEO to ensure articles are optimized for search engines.

Increase traffic and position the CEO as a thought leader by developing op-eds, opinion polls and motivational quotes for the CEO’s Twitter and LinkedIn channel pages.
• Ensured a more purposeful strategy by outlining areas of default and preferring practical solutions like creating more content about the ecosystem.
• Filling the knowledge gap by organizing training for the content for the writers within my department.
• Ensure that every content shared meets the standard by editing, proofreading and fact-checking them before approval for publishing.
Positioning Zenith Chain’s CEO as a thought leader by starting a thought leadership series.
• Increased purchases for the second private round of presale by developing a detailed and pictorial step-by-step buying guide on how to purchase Zenith Coins.
• Growing Medium followers from 429 to 1.3k within a month by posting educational and marketing content.
• Grew the domain authority to #3 ranking on the keyword “Zenith Chain” by writing about related trends regularly. For example, I wrote on “How blockchain would have stopped the Facebook hack during the time of the hack.

Increased the amount of returning clients by delivering written copies on time. As a result, I wrote no less than 1,562 blog posts on eCommerce development, digital marketing practices, health-related services, technology, lifestyle and travel over the course of 2+ years.
• Reduced the number of returned tasks by 80% by adequately cross-checking and fact-checking tasks for errors before sending them in Microsoft Word format.
• Increased the number of returning clients by 23% by tailoring articles to clients' demands and brand voices and optimizing them for the best search engine result.