Mercy Adeniyi

● Conduct keyword research and search intent analysis to identify high-value content
opportunities.
● Develop well-researched health and wellness content optimized for search visibility,
clarity, and audience relevance.
● Plan and execute SEO-driven content strategies across blogs, campaigns, landing pages,
and social media to boost engagement and brand presence.
● Optimize on-page elements, including meta titles, descriptions, headers, internal linking,
and schema markup, to improve rankings.
● Translate complex medical and wellness topics into clear, accessible narratives that
improve health literacy and user understanding.
● Perform SEO audits and implement technical and content improvements to enhance site
performance and indexability.
● Monitor search performance using tools like Google Analytics and Search Console, and
refine strategies based on data insights.
● Collaborate with strategists, developers, and product teams to ensure content aligns with
UX, site architecture, and brand goals.
● Design and manage educational campaigns that build trust, authority, and measurable
audience engagement.
● Direct multimedia content (videos, visuals, and campaigns) to enhance storytelling across
platforms.
● Ensure compliance with SEO best practices, accessibility standards, and health content
accuracy guidelines.
● Oversee competitions and special projects, coordinating workflows to ensure smooth execution and timely delivery.

● Conducted keyword research, optimized titles, meta descriptions, and on-page content to
improve traffic.
● Outlined and structured step-by-step content plans for blogs and articles.
● Used project management tools (Trello, Slack) to track deadlines and deliverables.
● Monitored competitor activity and industry trends to develop relevant, high-performing
content.
● Wrote and edited SEO-friendly long-form content that increased engagement and organic
growth.

● Wrote and edited original short- and long-form content that maintained brand consistency.
● Optimized existing content using SEO strategies to improve search engine rankings.
● Managed multiple projects simultaneously while meeting tight deadlines.
● Edited and fact-checked content using industry best practices.
● Created high-quality blog posts for various guest websites to increase their online presence.
● Adapted writing style according to the target audience's preferences.