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Jacob McMillen

Copy & Content That Drives Real Business Outcomes
  • San Diego, CA
  • June 25, 2025

I’m an experienced copywriter and content marketer with 13 years of experience driving measurable growth for SaaS and B2B businesses. I’ve built high-performing content systems, beat out Fortune 500 competitors for hyper-competitive keywords, and written copy across hundreds of business models, industries, and funnels.

I’m also an AI-assisted copywriting pioneer and thought leader who is passionate about combining AI technology with human ingenuity to help people spend less time on repetitive tasks and more time creating, problem solving, and doing more fulfilling work.

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Other Freelance Job Category
Digital Marketing Specialist
Writing Topic
Health and Wellbeing, Lifestyle, Marketing and Public Relations, Business and Finance

Education

BS in Accounting @ University of Georgia
Sep 2008 — May 2025

Experience

Director of Content @ Owner.com
Mar 2022 — Jan 2023

Led content between Series A and Series B.
Created SEO content that ranked #1 for
“restaurant growth”, “restaurant marketing”,
“restaurant promotion”, and many more.
Created sales enablement that decreased noshows and was praised by SQLs on calls.
Collaborated with product, performance, and
support teams to dial-in brand messaging.

Solo Founder - side project Acquired and trained over 4,000 @ Cyborg Copywriting Training
Aug 2021 — Current

Acquired and trained over 4,000 students on
AI-assisted copywriting and content creation.
Acquired 73,000 email subscribers and
1,200,00+ website visitors via ~15 blog posts.
Developed popular blog creation GPT that
outperforms those from Jasper, Copy.AI, etc.
Created SEO content that ranked #1 for
“copywriter”, “website copywriting”, “email
copywriting”, and many more.

Director of SEO @ Consulting.com
Jan 2017 — Aug 2019

Took brand new domain from 0 organic traffic
to 60k visitors/m and $1M ARR in 18 months.
Created SEO content that ranked #1 for
“consulting”, “consultant”, “top consulting
firms”, “consulting business”, and many more.
Outranked Forbes, Harvard Business Review,
McKinsey, Bain for top consulting keywords.
Hired, trained, and managed a team of writers
to help scale past $600k ARR.

Solo Founder - fulltime @ JacobMcMillen.com
Sep 2012 — Current

Wrote copy for hundreds of B2B and SaaS brands, including LinkedIn, Hubspot, Ahrefs, Farnam Street, Sumo, VWO, Crazy Egg, etc.

Consulted on content strategy and SEO for Skool, Copy.AI, Kivo.io, Astroflipping, etc.

Brought in by leading agencies Single Grain, CXL, Userp, KlientBoost, Conversion Sciences, etc. to develop their highest priority content.

Created SEO content that ranked #1 for “ppc agency”, “link building agency”, etc.

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