Ethan Ames

I’ve been fortunate to work across various industries — from digital agencies, e-learning, and financial services, to e-commerce and music journalism — but, at my core, I’m a storyteller. My goal as a writer is simple: to create content that resonates with target audiences — and keeps them coming back.

Over the years, I’ve freelanced with well-known and smaller brands and agencies, like American Express, Edelman, Capital One and Salted Stone.

One of my most rewarding challenges at digital agency Salted Stone started with a blank slate. I was asked to write a case study for a project I hadn’t been involved with, with minimal background or context. To me, that was where the fun began. I dove deep into talking to team members, gathering insights, and piecing together a narrative that captured the project’s success. What started as a challenge became a discovery process, and it reminded me how much I love uncovering the story behind the data.

I’ve also explored my passion for storytelling by being a devoted fiction writer since the second grade. This passion led me to serve as a script reader/submission judge at the renowned Austin Film Festival in 2023. My creative prowess and insatiable curiosity shines when I’m crafting immersive narratives.

One such example is my freelance role with a communications agency, Mind & Media. In this role, I co-led the creative strategy and execution of marketing and editorial content for a government cybersecurity agency/Mind & Media client, CISA. I developed the architecture of an educational marketing campaign, mapping out the content calendar and crafting digital shorts, social media posts and web copy that distilled technical subject matter into engaging and accessible content.

Beyond writing, I’m also a professional musician. Composing, performing and recording music in professional studio environments is a deeply fulfilling pursuit, and I’ve found that my music career contains valuable and transferable skills, like collaboration, communication, planning and nurturing client relationships.

I’ve found that creativity isn’t simply an innate proclivity; creativity is an action. To keep it alive, one must sustain drive, legwork and openness to new ideas. There’s a rhythm, flow and tone to everything I do — whether I’m writing a song, crafting copy, collaborating across multiple teams, or working on campaign strategy.

If you’re looking for a skilled marketer, creative strategist and deeply passionate writer - and if you or your business want to create narratives that truly resonate - let’s connect.