- Remote, California
- March 10, 2023
I'm a creative at heart and UX writer with a background in SEO copywriting and digital marketing. I help brands identify areas of opportunity and craft content for digital spaces using research, UX design principles, content strategy, and consumer psychology that builds lasting, profitable, and more harmonious experiences.
I have a track record of spotting opportunities and transforming business needs into engaging copy and content for SaaS, fintech, B2B, and B2C brands.
Given my customer-centric focus and passion for writing and research, I'd love to learn more about your project and start writing content that's catered to your audience and helps achieve your business goals.
Education
Experience
- Wrote copy for multiple investment websites, landing pages, and web-based ads.
- Adhered to EU requirements for all written copy pertaining to investments for EU-regulated companies.
- Cross-functional teams with daily collaboration between the engineering and marketing teams.
- Localization coordinator responsible for getting all copy translated into 9 languages.
- Effectively analyzes and interprets client briefs.
- Performs research on client target audiences, products/services, and competitors to craft compelling personas, content style guides, and unique selling propositions (USPs).
- Writes clear and actionable text for digital interfaces to help users reach specific goals i.e. user flows, in-app messages, transactional emails, push notifications, SMS, tooltips, error messages, and app descriptions.
- Collaborates with various stakeholders, designers, and developers using Figma/Adobe XD to identify and improve content and ensure business and user goals align.
- Develops content strategy, web information architecture, and SEO content for websites, product descriptions, sales/landing pages, blog articles, and social media.
- Performs A/B testing (when possible) to determine which content performs better.
Proofreads and edits content to ensure it's error-free and on-brand.
- Maintains open and positive communication with clients throughout the project's duration and meets deadlines.
- Content creation and design i.e. copywriting, content writing, marketing email sequences, social media posts, video editing, voiceover, graphics, slide decks, templates, etc.
- Wrote UX/UI copy for mobile/web apps to improve user flows and increase conversions. Also, wrote copy for marketing + support teams.
- Performed content audits and initiated several projects, including redesigning the main landing page, creating a content style guide, and new
pages/content for technical SEO.
- Performed research, conversation mining, competitor analysis, and routine A/B and product testing to identify areas of opportunity to set
KPIs and track performance using key metrics.
- Collaborated in cross-functional teams to ideate, develop, execute, and test/measure copy and campaigns across all digital touchpoints.
- Designed email sequences to nurture and maintain customer retention.
- Operations Manager, HR, Executive Administrator to CEO: Responsible for hiring, new employee onboarding/training, payroll, accounting, and legal
compliance.
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