- Brooklyn, New York
- February 8, 2023
I'm Dana and I'm an experienced marketing leader, brand strategist, and content writer.
I bring over a decade of experience helping startups, scale-ups, and established companies land customers and attract talent. Together, we can build a winning brand and bring it to life through engaging content.
I’ve been a writer and marketer in the tech industry since 2012. I launched my career at Palantir, where I spent 9 years in a variety of roles: first writing government proposals, and eventually running the company’s website, blog, and social media. Taking Palantir public in September 2020 was one of the great highlights of my career.
After Palantir, I dabbled in startup life as the VP of Marketing at IVIX ($13M seed). At IVIX, I launched the first marketing and communications program and helped the team win contracts with key clients across multiple regions.
Education
Experience
- Develop marketing plans and messaging frameworks.
- Write copy, incorporating brand guidelines and SEO best practices.
- Support clients across a variety of industries, including technology and health, in achieving their
business goals through marketing and content.
- Built IVIX’s marketing and communications function from scratch as the first marketing hire.
- Created a cohesive brand voice, website, and marketing collateral.
- Designed and executed brand awareness and lead generation campaigns to build brand equity and
- demand among target audiences.
Helped win new business with tax authorities in the US, Europe, and Asia.
- Hired and managed a team of Communications Strategists.
- Developed global brand strategy and worked cross-functionally to craft and tell Palantir’s story.
- Worked cross-functionally on integrated marketing campaigns with in-house and agency partners.
- Distilled complex ideas into compelling content in a wide range of formats, including blog posts, web
- copy, videos, talking points, statements, and more.
Maintained global content calendar and monitored and reported on related KPIs.
Selected Achievements:
- Launched Palantir’s first digital strategy in 2020. In 1 year, grew Twitter followers by 400% and organic
- engagements and impressions by 800%, and doubled LinkedIn engagements.
Wrote portions of Palantir’s S-1 prospectus and partnered with the New York Stock Exchange on an
- integrated marketing campaign for the 2020 IPO.
Launched Palantir’s executive conference program in 2017. Developed strategy and content for
- events attended by Fortune 500 CXOs and government leaders.
Contributed to global internal communications and employer brand efforts from 2016-2018.
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