Christine Ebersbach

Coursework included: Marketing, Data-Driven Decisions for Managers, Global Economics, and Managing Organizations. A total of 11 courses culminated in a capstone project to demonstrate hands-on mastery.

Courses included: Business Writing, Creative Writing, Digital Content Writing, and Technical Writing. Graduated with a 3.8 GPA. Member of Alpha Chi National Honor Society.

● Achieved a 43% increase in ad sales through the development and implementation of establishing a buyer persona, SMART goals, KPIs, monitoring data, and marketing strategy

● Led the Cultural Engagement Committee using Change Management

● Grew social media engagement by 40% in six months

● Created and produced copywriting for email campaigns, contributing to a 100% product sell-out

● Led successful completion of the Yearbook project by utilizing Six Sigma methodology to streamline processes and ensure project timeline adherence while leading a 210-person team by implementing team building and motivational tools, resulting in improved team performance and overall productivity

● Conducted market research to stay up-to-date on industry trends, consumer behavior, and competitors while monitoring and analyzing the campaign performance using analytics tools, making necessary adjustments to improve results

● Led and implemented the Six Sigma DMAIC process for multiple overlapping, budgeted projects, resulting in a 25% increase in efficiency and cost savings
● Provided superior customer service by maintaining timely communication with stakeholders, including administration, instructors, companies, and the community

Skills: SEO Copywriting · Copy Editing · Lean Six Sigma · Web Content Creation · Research · Web Content Writing · Creative Writing

● Utilized SEO research, data, and copywriting techniques to improve content visibility and increase online traffic.
● Increased client’s organic keyword results by 50% with results in the 4-11 ranking for the first time
● Demonstrated exceptional writing and editing skills by producing high-quality and engaging content for both print and digital media, including magazines, newspapers, newsletters, blogs, and emails
● Adhered to a publication schedule, meeting deadlines 100% of the time.
● Conducted market research and analysis to identify pricing trends and benchmark data, used to negotiate competitive pricing and favorable contract terms.
● Utilized SEO research, data, and copywriting techniques to improve content visibility and increase online traffic.
● Increased client’s organic keyword results by 50% with results in the 4-11 ranking for the first time
● Demonstrated exceptional writing and editing skills by producing high-quality and engaging content for both print and digital media, including magazines, newspapers, newsletters, blogs, and emails
● Adhered to a publication schedule, meeting deadlines 100% of the time.
● Conducted market research and analysis to identify pricing trends and benchmark data, used to negotiate competitive pricing and favorable contract terms.

Skills: WordPress · SEO Copywriting · Copy Editing · Web Content Creation · Research · Web Content Writing · Creative Writing · Social Media · Content Editing