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Chika Okoli

Premium Copywriter, Blogger & Email Strategist for Elite Brands
  • Sangotedo, Nigeria
  • March 12, 2025

I’m Chika—a freelance blog writer, premium copywriter and email strategist with a knack for turning beauty and health routines into captivating stories and transforming salon secrets into binge-worthy reads. Think of me as your brand’s new hype-woman, armed with a keyboard and an endless supply of herbal tea. ☕

Right now, you’ll find me collaborating with brands like *Route 8 Barbershop Swindon* and *Justi’s Hair, Nail, and Beauty Salon Swindon*—two local gems I adore.
My job? To craft blog posts that don’t just *sit* on a page but leap off the screen, grab readers by the eyeliner, and say, “Hey, you need to try this!”

Here’s the Tea on How I Work ☕
I didn’t just fall into writing—I’ve been obsessed with stories since I was a kid scribbling fan fiction in the margins of my school notebooks. These days, I blend that storytelling magic with razor-sharp SEO strategies. Whether it’s a how-to guide on beard grooming or a heartfelt piece about self-care rituals, I make sure every word works double duty: inspiring readers and  pleasing Google’s algorithm.

My superpower? Adapting to your brand’s vibe like a chameleon in a Pantone factory. Luxury skincare brand? Let’s serve elegance with a side of science. Edgy barbershop? Cue the witty, no-BS tone that makes guys fist-bump their screens.

Why Work With Me?

- I turn SEO jargon into juicy narratives* (yes, keywords *can* have personality).

 

- I’ve got a sixth sense for what makes beauty enthusiasts click, read, and smash share.

 

- *Your brand voice? I’ll protect it like it’s the last tube of lip gloss on Earth.**

 

Let’s Get Real for a Sec…
I want to create content that makes your audience feel like they’re chatting with their most knowledgeable (and slightly obsessed) nerd friend. The kind of posts that have readers whispering, “Who IS this writer?” before impulsively booking that  appointment.

*Ready to turn your blog into a conversation starter?  Let’s swap ideas over the phone (or my DMs). I’ll bring the words—you bring the vision.

Hit me up at [email protected] or slide into my LinkedIn DMs. Let’s make your content un-ignorable

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Website
Writing Topic
Beauty, Creative, Family, Health and Wellbeing, Lifestyle, Religion and Spirituality, Other

Education

BSC @ University of Benin
Feb 2009 — Dec 2013

Experience

Blogger/Email strategist @ ROUTE 8 BARBER SHOP
Feb 2025 — Current

Freelance Blog Writer for Route 8 Barbershop & Justi’s Salon (Swindon)

I’m the creative voice behind the blogs for two amazing Swindon spots: Route 8 Barbershop* (where sharp cuts meet sharper style) and Justi’s Hair, Nail, and Beauty Salon (your go-to for pampering and glow-ups).

My job

To turn ideas into stories that make readers *stop scrolling* and think, “Hey, I need to book an appointment!”

What I Do
I dive into the world of beauty, grooming, and wellness like a detective with a styling comb. Whether it’s breaking down the latest beard trends for Route 8 or sharing “how-to” guides for summer nail art at Justi’s, I write blogs that feel like a chat with your most knowledgeable (and slightly obsessed) friend.

I sneak keywords into posts so smoothly, Google can’t help but notice—but readers just see helpful tips.

- Brand Vibes:
Route 8’s rugged charm?
Justi’s cozy elegance?
I mirror their personalities in every sentence.
- Trendspotting: From TikTok hair hacks to sustainable beauty, I keep blogs fresh so clients always sound like the local expert you’d trust.
- I work hand-in-hand with the teams to hype seasonal promos, new services, or that fancy organic hair dye they just added.

*Why It Works*
My words don’t just sit pretty—they *do* stuff. Like:
- Turning curious clicks into booked appointments (hello, 15% traffic boost!).
- Making clients think, “Wait, *they* know what ‘balayage’ means—I’ll just ask them.”
- Giving both spots a vibe that’s less “salesy biz” and more neighborhood guru.

Why this works
Great content isn’t just about keywords or hashtags. It’s about making someone laugh while they learn how to style their fringe, or convincing a guy that yes, beard oil *is* worth it. When readers finish a post and instantly text the salon? That’s the good stuff.

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