- Charlotte, NC
- September 28, 2022
April 2021 - PRESENT
Pillar4 Media, Charlotte, N.C - Fitness Staff Writer
● Write engaging, long-form content, reviews, and roundups on the latest fitness equipment based on SEO-driven keyword research
● Spearhead cardio content for Garage Gym Reviews (subject-matter expert on cardio topics and treadmill industry standards)
● Create appropriate, on-brand copy for all holiday sales pages and gift guides
● Craft article outlines for freelancers using SEO best practices and search engine results page (SERP)
● Collaborate cross-functionally with Media Partnerships, Public Relations, and Content Marketing teams
● Partner with brands like Bowflex, NordicTrack, Rogue, NOBULL and more to test popular fitness equipment, shoes, and apparel
● Utilize SEO-based tools like Clearscope and Ahrefs when writing articles
● Publish articles on WordPress and custom CMS
April 2020 - August 2020
Rein Communications, Charlotte, N.C - Public Relations Intern
● Leveraged industry specific research to build strategy for clients including the Isabella Santos Foundation and E-Tutor World
● Crafted on-brand social media posts for John Knox Village, the second-largest CCRC in Florida
● Pitched to local, regional, and national outlets after utilizing Cision to create pertinent media lists
● Experience being client facing
September 2018 - June 2019
Appalachian State University, Boone, N.C - Communications Intern
● Wrote news stories for both Appalachian State University and the College of Fine and Applied Arts website
● Crafted press releases for specific events within the College
● Helped manage social media sites (Facebook and Twitter) for the College
● Maintained partnerships with local art galleries and businesses such as the Turchin
Center for the Visual Arts
Education
August 2016 - May 2020
Appalachian State University, Boone, N.C - Public Relations
Graduated Magna Cum Laude with a degree in Public Relations and a minor in Studio Art.
Awards and Accomplishments
● CrossFit L1 certification
● Former NCAA D1 women’s college soccer player
● Former Lake Norman Eclipse WPSL soccer player
Education
Experience
-Write engaging, long-form content, reviews, and roundups on the latest fitness equipment for Garage Gym Reviews and publications like Active.com
-Spearhead cardio content for Garage Gym Reviews (subject-matter expert on cardio topics and general industry standards)
-Develop appropriate, on-brand copy for all holiday sales pages and gift guides
-Craft article outlines for freelancers using SEO tools and SERPS
-Work with brands like Bowflex, NordicTrack, Rogue, REP Fitness, NOBULL and more to test popular fitness equipment, shoes, and apparel
-Appear on Garage Gym Reviews YouTube channel (over 360,000 subscribers)
-Utilize SEO best practices when writing content
-Use WordPress and custom CMS to publish pieces
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