- London, United Kingdom
- January 16, 2020
Professionally wrangling the written word (and using shameless alliteration) for over 15 years, I have delivered creative copy, in-depth editorial and full-blown integrated marketing campaigns for some of the world’s biggest brands, including Microsoft, John Lewis & Partners, KFC, Jaguar Land Rover and Sony. I’ve helped kick-start the start-ups seeking to emulate them too.
With a passion for food and technology – covering blue chips, silicon chips and potato chips – I produce content that pricks up the ears and sends tingles down the spines of those in your target audience.
Whether you want words to resonate with consumer demographics, copy to intrigue investors or simply don’t have time to write what’s rattling around that brilliant skull of yours, I provide the creativity and storytelling to bring your brand to life.
Find out more at:
www.benharvell.com
Education
Experience
Oversaw a team of writers working on campaigns and standalone projects for major brands across a range of industries, including pharma, tech, retail, beauty and food. Developed the Article Ten editorial offering from scratch and drove key relationships with clients and internal creative teams in order to tell stories in the most compelling way.
Covering consumer and B2B tech, food and everything in between, I write for major global players and exciting start-ups.
Brands I've worked with include Microsoft, Jaguar Land Rover, Nationwide, Castrol and KFC.
I'm currently working on a retained basis for a major cloud technology firm and a global consultancy.
Put simply, I big up beauty products, explain engine oil, clarify collaboration tools, break down BBQ food, create clamour around cloud services, verbalise vodka and champion chicken.
Commissioned and forward planned monthly magazine issues. Managed editorial team and promoted the iCreate brand through print and online campaigns. Developed cover concepts and feature artwork alongside design team. Worked closely with advertising team to help boost advertising revenue and cross promotion opportunities.
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