Austin Denver

Architecture

This comprehensive copywriting course equips you with essential skills to craft simple yet persuasive content that captivates audiences and inspires action. You will learn to tailor your writing for various digital platforms, integrating all elements into a cohesive digital strategy. Additionally, the course covers effective search engine optimization (SEO) techniques to enhance lead generation and boost conversions. Upon completion, you will receive an official digital certificate from Africa’s leading university, validating your expertise in copywriting.

Copywriter for Stimorol's "Flavor the Moment" Campaign

In my role as a copywriter for Stimorol’s latest campaign, I played a pivotal part in shaping the "Flavor the Moment" positioning. My focus was on crafting compelling narratives that encouraged consumers to elevate their everyday experiences with Stimorol’s unique flavor sensations. I developed engaging copy for the campaign's TVC, emphasizing the transformation of mundane moments into exciting "Oh Yeh" experiences.

Additionally, I highlighted the launch of the new infinity range, capturing the essence of double intensity in flavor. My work contributed to establishing the #StimorolFlavourTheMoment hashtag as a relatable and vibrant message that resonates with South Africans, encouraging them to savor each chew and embrace life’s flavorful moments.

Freelance Copywriter for the Barbie Movie Marketing Campaign

As a freelance copywriter on contract for the Barbie movie marketing campaign in South Africa, I played a key role in developing compelling content that capitalized on the film's unique branding strategy. My primary focus was on creating engaging copy that emphasized Barbie's iconic pink color, helping to position the film as one of the most anticipated releases of 2023.

I crafted captivating messaging for various promotional materials, including social media posts, press releases, and advertising copy, all designed to resonate with South African audiences. Additionally, I collaborated with local brands to develop cohesive campaigns that introduced Barbie fever to untapped markets, ensuring the film's reach was both broad and impactful.

The campaign's innovative approach, including the minimalist poster design that highlighted only Barbie's signature pink and the release date, was celebrated as "marketing genius." My contributions were instrumental in driving global sales to surpass $1.4 billion, making the Barbie movie the highest-grossing film of the year and achieving record-breaking box office numbers. This campaign truly exemplified successful marketing, and I’m proud to have been a part of it.