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Alexa Gutterman

Digital Journalist with Eight Years of Experience
  • Bayside, New York
  • January 24, 2025

Experienced digital journalist with eight years experience working in the lifestyle, parenting, and entertainment industry. Experience with working with several CMS platforms and backends. SEO analytics and optimistic expert.

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Writing Topic
Beauty, Family, Lifestyle

Experience

Freelance Entertainment Writer @ Diply LLC
Aug 2024 — Jan 2025

Curate and research articles on various entertainment and lifestyle topics, write original content via WordPress CMS.

Freelance Parenting Writer @ CafeMom
May 2022 — Current

- Lead parenting writer for CafeMom website and network.
-Focus on parenting news, social parenting news, and viral stories.
-Work directly with editors to pitch, curate, write, and publish articles on a daily basis.
-Analyze personal data analytics and report back to editors.
-Use Contentful CMS on a daily basis.

Lead Parenting Contributor @ Diply LLC
Jul 2019 — Nov 2022

- Lead lifestyle and parenting writer for Diply's "Mommy Needs Vodka" franchise.
-Curate and write 3-4 articles per day.
-Manage and track article analytics via company and brand Facebook pages.

Editor-In-Chief @ BloomJoy LLC
Oct 2017 — Jun 2019

- Editor-in-Chief for award-winning journalism company that runs and maintains 13 different digital editorial publications.
-Lead a team of 5-6 writers including overseeing all article creation, editing, revision, and publication.
-Curate original content on a daily basis surrounding politics, entertainment, arts, and current events.
-Comprise weekly reports using Google Analytics data analyzation software.
- Utilize the HTML backend of several publications, using HTML coding strategies on a recurring basis.

Editor-In-Chief @ Jonch Technologies, LLC
Jan 2017 — Sep 2017

- Created and designed a website from scratch using HTML coding software and previous knowledge of digital journalism.
-Grew company from 300,000 users to 25 million active users and readers on website.
-Wrote, edited, and published 15 articles on a daily basis.
-Managed a team of 25 remote interns including assigning projects, articles, and editing content.

Editor-In-Chief @ The DISHH LLC
Jan 2016 — Feb 2017

- Worked with Jonathan Cheban running his personal website that focused on food, pop culture, and trends in New York City.
-Grew team of 3 full-time writers to 15 full-time writers by interviewing potential journalists and implementing trial articles and assignments on a recurring basis.
-Wrote, edited, and published 15 articles on a daily basis.
-Managed a team of 10 interns over the summer in New York City office.

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