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Need a part time copywriter for a men’s grooming brand

Aberlite Published: March 21, 2022
New York City
Work can be done remotely
Job Type
Company Type



-Long Term Remote Position
-Native English Speaker
-USD $20/hr-$50/hr depending on experience

About Us

We're Aberlite. We're a premium men's grooming company that is growing quickly, 100% bootstrapped, and fueled by a very small team of awesome people.

We sell primarily online through our website, direct to consumers. We've grown from humble beginnings selling on Amazon to being nationally recognized on outlets like The New York Times, GQ, Men’s Health Magazine, the Manual Guide and Byrdie.


About the Job

We are looking for someone who can write blogs, emails, and website content for Aberlite. Are you a talented storyteller? Do you love pop culture, men's fashion, grooming and staying on top of the latest trends? Then you might be our unicorn.

Aberlite is about fun and education. If you are passionate about culture/fashion/grooming/beauty, can write in a funny conversational tone, please apply! We are looking for a long term partnership and hope we can find the right candidate to write part time weekly for us.

In short, you will be 100% responsible for every single piece of copy that comes out of our brand's mouth. (That is, if a brand could have a mouth.)

Here's what you can expect to get to work on, beginning on day one.

BLOGS - You'll plan and write 1-2 blogs per week. You'll work to identify and target top SEO terms and write in a way that maximizes our SEO rankings. (There's a LOT of opportunity for us here).

EMAIL COPY - We write 2-3 emails per week that go out to anywhere from 20,000 to 100,000 customers. We want someone who can take or create a concept and turn it into an engaging newsletter or promotional message that converts.

WEBSITE COPY - You'll develop a clear voice to use across our entire website - and rewrite most of it. Everything from homepage headlines, product description, to 404 pages and SEO meta descriptions.


What You Need To Excel

This may look like a list of cliche stuff, but trust me - it's all extremely important.

AN UNENDING CURIOSITY ABOUT MEN’S GROOMING & BEARD PRODUCTS - in a lot of ways, your job will be to figure out why people will want to engage with our brand and products, and hypothesize ways to get them to take the actions we want them to do, via written word. You must be extremely curious and driven by this never-ending riddle.

AN OBSESSION WITH BRAND VOICE, CLARITY, AND CONSISTENCY - We've done a pretty decent job at developing a brand voice, but you'll take it to the next level. You will be our brand's torch-bearer when it comes to what we say, how we say it - and most importantly - why we say it.

INDEPENDENCE AND INITIATIVE - We will set you up with the resources, advice, and mentorship you will need to excel, but the rest is up to you. You will not be successful in this role if you are not extremely self-motivated.

RESOURCEFULNESS - Scrappiness is a virtue at Aberlite. We hustle and hack things together. We figure out how to make things happen, regardless of our “pedigree” or responsibilities.

VERY STRONG ORGANIZATION AND PLANNING SKILLS - You will drown if you're not able to plan, organize, and prioritize your task list every week. There is a lot to do.


Please email [email protected] if you’re interested in applying for the position, and include samples of your work for these areas if you have:

-Email Copy
-Website Copy
-Product Description

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