Description
Company: xGrowth
Location: Remote
About xGrowth:
xGrowth is a Melbourne-based B2B account-based marketing (ABM) agency that partners with leading technology companies to drive targeted marketing initiatives. Our team is spread across Victoria, Queensland, South Australia, the Philippines, and Malaysia. We focus on creating highly personalised and effective marketing campaigns that help our clients achieve their business goals.
Role Overview:
We are seeking a talented freelance copywriter with experience in crafting compelling value propositions through interviews with subject matter experts (SMEs) and developing additional content pieces from it like blogs, reports, emails, etc. The ideal candidate will have a strong background in content and copywriting, particularly within the tech space. Your work will be pivotal in shaping our ABM campaigns and driving engagement with our target audience.
Key Responsibilities:
- Develop high-quality copy and content for ABM campaigns, including value propositions, email campaigns, landing pages, and whitepapers.
- Conduct interviews with subject matter experts to extract key insights and translate them into compelling marketing messages.
- Collaborate with our strategists and marketing team to align content with campaign goals and target audience.
- Dive into technical content related to the tech industry, ensuring accuracy and relevance.
Qualifications:
- Proven experience in copywriting, with a portfolio showcasing your work, particularly in the tech industry.
- Experience with value proposition development through SME interviews.
- Ability to simplify complex technical concepts and make them accessible to a broader audience.
- Excellent research, writing, and editing skills.
Nice to Have:
- Experience working directly with technology companies.
- Experience working on ABM campaigns
This engagement can turn into an ongoing engagement depending on the quality of work since we work with different clients all the time.
Salary is dependent on the scope of work that we agree on.