Arpan Debnath

Single point of contact for handling the entire brand life cycle on Digital platform.
Responsible for
• Designing the Brand Communication strategy (Social Media, Print and Search)
• Channel Management Plan
• Review and Reporting Accountable for brand sustainability
• Collection and mining Reports to the Practice Head
• Team Building/mentoring and Creative Process Development

Major Brands Worked For: Moustache Jeans, Titas Footwear, IRIS Hospital, JewelsForum, IMAGES Retail

Currently Leading the pan India brand and marketing communication activities for 2COMS Group of companies ( 2COMS Consulting, EduJobs Academy, Tempforce, Care Netram, Knowlarity) www.2coms.com www.jobsacademy.co.in www.carenetram.com www.knowlaritysolutions.com/

Brand Management - branding and designing
Communication re-visualization and art direction. Creating brand and marketing communicatioSn, leading in-house design and development team
Supporting brand building and marketing activities with creative branding/ marketing material development
Budgeting for ad spends / branding collateral implementation / brand activation / events / engagement activities (Internal and outside stakeholder facing)
Brand health audit - Periodic analysis of Physical / Print / Digital brand assets - Reporting brand health and ensuring brand ethos across multi media channels - Reporting brand assets across print / digital mediums
Pan India brand activation - vendor management (Print/Digital/Web) - billing management

Marketing / Brand Communications Digital Marketing -
Creating conversation/engagement calendars as per brand ethos and tracking responsiveness across verticals (Fb,Twitter, Instagram, YouTube, Emails, Newsletters )
Internal engagement drives and activities to sync employees with brand ethos
Marketing - Ads and Newsletter publishing