This guest post is by Onibalusi from YoungPrePro.com.
I was looking up to the skies a few days ago and what I saw made me see how organized even animals can be. I saw around 50 birds flying from one tree to another and by the time they returned, each had a stick in its mouth—they were working on building a house.
This taught me a very important lesson about blogging, and made me realize that every single thing around us can teach us to be a better blogger.
If those birds could work in groups just to be able to build their house, then what about us bloggers? Why can’t we effectively use the power of collaboration to build our blogs?
The truth is that the number of new bloggers trying to build a successful blog single-handedly nowadays is stunning. We know that there are over 152 million blogs in the blogosphere, but we just can’t figure out how many are successes—as far as we’re concerned, the majority of blogs online are failures.
How do we then stand out as bloggers? What can we do to boost our blogs’ success rates, and differentiate our blogs from the 152 million other blogs in the blogosphere? The truth is we’ve heard the answer to this puzzle a gazillion times, but we’ve really never considered it to be that important.
The key is collaboration.
The importance of collaboration
You’ve probably heard that you should collaborate to build a successful blog at least once, but why on earth should you even try that? After all, you can claim all the credit for building a great blog alone!
Build a successful blog with super-human power
That power could be speed, strength, or everything else that’s involved. If you take a look at the case of the 50 birds I was talking about, you’ll notice how easily these birds can build whatever house they want to build in a much shorter period of time than if the work was done only by one of them.
It might be difficult for you to kickstart your blog, but the strength, cooperation, and wisdom of 50 additional bloggers can’t be compared. I know it is almost impossible to get that many bloggers to support you, especially if you’re very new. But the truth is that you don’t need 50 bloggers to support you to build a successful blog—three bloggers working with you towards the success of your blog will make a whole lot of difference.
Increase your reputation overnight
A lot of people will have told you it takes a lifetime to build a reputation, but do you know you can build a great reputation in a matter of years with the right tactics?
By associating with the right groups of bloggers at the right time, you can easily build a successful blog without moving an inch. Sometimes, all you need is just the endorsement of a highly successful blogger in your niche. Even if you don’t get the endorsement of an A-list blogger, getting the endorsement of two or three bloggers who are at the same level as you will make a whole lot of difference.
Social proof
The funny thing about getting people to endorse you is that you don’t need hundred people to endorse you before you succeed. You only need one or two targeted people.
We human beings are made in such a way that we are easily influenced by things and people around us, and you can use this to your advantage. If you can get the support and endorsement of two to three other bloggers in your niche, you can easily use that as social proof to get more bloggers to endorse you, and that endorsement from those two bloggers might mean the difference between readers thinking you’re cool, or that you don’t know what you’re talking
Ways to collaborate with other bloggers to achieve success
When people hear about collaborating with other bloggers in their niche, the first thing they try to do is send an email to a few bloggers asking them to be friends or asking the blogger to set up a regular link exchange campaign with them. If that’s what you’re about to do, then you might as well forget it. Below are a few ways you can collaborate with other bloggers in your niche.
Be there for them
We bloggers are one of the smartest people (okay, I’m a blogger and I’m baised—but my point is we also have common sense), so we take notice when people do something for us.
If you tell me to link to you today, and you tell me to tweet your post tomorrow, and you tell me to review your product next week, but I haven’t seen you share my posts or do me any favor in the past two months, do you think I will do that for you? The next thing I will tell you is, “No thanks, that’s a great offer but I don’t think it will work with my audience”—even if it will. But when you’re “always” spreading the word about me and telling people how awesome I am, even if I have a million followers and you only have one, I will be happy to spread the word to my followers about you.
Appreciate their work
When was the last time you sent an email to a blogger thanking them for their blog post? Just try to do it once or twice and you will notice that you will be able to get the attention of that favorite blogger of yours.
We bloggers love it if people say good things about us. We love to be appreciated, and some of us even love to be flattered. Giving us what we want will only put you on our radars.
I’m not trying to say that you should email a blogger and start telling him or her that they’re your god—that will only raise an extra flag and put you on the “beware-of list” for that blogger. The best thing to do is to send a simple and polite email, perhaps highlighting interesting points in one of their articles so as to show the blogger that you really read their posts.
Even though there are media like Twitter and Facebook, I still think the best medium to use for this kind of contact is email. I know that Twitter might be the easiest way to get in touch with your favorite blogger, but that is also its weakness. A lot of people use it, but very few people use email to send heartfelt thank you messages to bloggers (or at least, few compared to Twitter). The end result is that it might take sometime for the blogger to get to your email, but since you don’t really need a reply, it’s okay. And it’s enough to get the blogger to notice you.
Beware of this!
Those birds were helping each other.
We must do the same as a blogger.
You won’t go far by trying to exploit your fellow bloggers for attention, or links, or anything else, so don’t even try to go that route. It might work in the beginning, but it will end up biting you.
The best way to succeed in your endeavors as a blogger is doing everything you’re doing genuinely. When you focus your efforts not only on contributing value to your readers, but also to your fellow bloggers, you will end up getting great results for it.
Onibalusi Bamidele is the founder of YoungPrePro.com, a blog where he teaches people how to write for traffic and money. Get his free 7 series eCourse on How to Build a Successful Online Writing Business
