You might wonder how you can get Google to grant you a second indented link underneath a primary result in SERPs on a search phrase. To demonstrate what I’m talking about, I searched for blogs and adsense which conveniently, this blog has the number one ranking on. At the top of the SERPs, there is a primary/indented secondary listing:
Addendum: I lost half of my original entry, so I’m rewriting what I wrote though probably not nearly as inspired as I was 4 hours ago when I wrote this. ;)
If you search for a keyphrase that is used on your blog, such as blogs and adsense look for your second entry that is listed in the SERPs. In Darren’s case, the second entry is in the coveted indented second entry. However, if it is not, one way to get that spot is to begin linking to that second entry from within your blog. There are different ways this can be done: deep linking, placing a link in a sidebar, etc. I’d recommend doing this contextually rather than take the appearance of “keyword stuffing”. Google may penalize you if they feel that you are simply keyword stuffing.
After you have done this, it’s time to wait awhile. Hopefully, over time you’ll see your entry migrate into that second and indented position.
