This guest post is by Lisa Angelettie.
For many years, there were bloggers who could follow a few basic SEO rules, publish a post, wait for Google to spider and rank it, and watch the traffic flow in.
In fact, many of these bloggers made a living primarily from the incoming traffic that Google sent them. All that rapidly and dramatically ended for many businesses after Google’s Panda and Penguin updates.
Did these bloggers commit an online business blunder? Absolutely. How many times have you heard that you should never depend on one source of traffic to your website? I know I’ve heard it about a million times over the years, but the reality is that a lot of bloggers don’t really know how to actively get traffic to their sites from other than the search engines.
Here are a few blog promotion essentials to get traffic flowing to your posts from a variety of sources and none of them have anything to do with search engines reliance.
1. Share posts on your social media networks
Bloggers have one big advantage that many business owners who started years ago don’t, and that’s the leverage of social media. After you’ve written and published your post, naturally, the very first thing you need to do is to announce that post to the folks in your social media networks. Remember, though, that if you write a post at 2am, you’ll want to wait to announce it to social media sites when your followers are most active.
The social sites that have been proven to generate traffic include: Facebook, LinkedIn, Twitter, Google+ and Pinterest. Make sure that you have included social media sharing buttons on your blog, too—many bloggers still haven’t. WordPress now offers social media integration through their WordPress plugin Jetpack, you could use Wibiya’s social media sharing bar or try a variety of other free social media WordPress plugins available at WordPress.org.
One more note: I can’t talk about social media without talking about SEO. One can influence and improve the other.
Search engines like Google have been saying for a long time now that social signals matter when it comes to search rankings. So the more you build up your social influence with more tweets, more likes, more shares, and more pins of your content, the more likely Google is likely to view your content as authoritative and rank it accordingly. The Bing search engine now includes social influence ranking tool Klout in their social sidebar.
Bottom line: if you’ve been avoiding it or playing around with it, it’s time to get serious about becoming more social.
2. Announce posts to your circle of influence
This is a strategy that many bloggers avoid like the plague. One of the cool things about blogging is that you can write what you want, when you want, and try a lot of cool things on your blog without having to get anyone’s approval.
Unfortunately that “alone on an island” approach doesn’t work when it comes to getting actual readers to your blog. It takes a village to raise a blog!
Identify and build a circle of people who you can let know that your blog post is live and will share it with their lists and their social media communities. The circle doesn’t have to be big. Even if you only know two people, that will put your content in front of a lot more eyes than doing it all on your own. These could be friends who also blog, coaches you’ve worked with, or alliances you’ve made on social media.
To communicate with my circle of influence, I created a very small private group on Facebook, invited them to join, and now we announce each other’s articles there so we can easily share and link to them. There are also a few other more prominent bloggers who I send a personal email to and they share my content. One blogger recently mentioned me to his list which resulted in over 142 confirmed subscribers to my list over a 48 hour period. That’s great for one email!
Think of two people you could reach out to today and ask them would they be willing to enter a mutual blog promotion relationship. Most bloggers are going to say yes.
3. Promote posts on blogging communities
I use to think blogging communities were a waste of time. I was wrong. Many of the bloggers who are getting major traffic to their sites are very active in blogging communities and have been for a long time. These are the types of like-minded people that you want to meet and start building relationships with.
- Promote their content on these communities.
- Friend them on the communities.
- Share their posts on social media.
- Write guest posts for them.
When you do, you’ll begin to become a part of a “clique” of bloggers who support and champion each other.
Communities that are my favorites include BlogEngage.com, Bloggers.com, Inbound.org, FamousBloggers.net, Blokube.com and ViralContentBuzz.com.
4. Announce your posts to your list
The biggest ambassadors of my content are my email subscribers, but oddly enough, a lot of bloggers forget all about this. Some bloggers have tunnel vision and are only worried about “new traffic” coming to their sites, but an essential source of traffic to any blog is return visitors.
Return visitors clearly enjoy your content and are much more likely to give word-of-mouth referrals, share your content to their social networks, comment on your posts and act on any call to actions you may have included in your articles.
To get subscriber traffic, make sure that you offer ample opportunities and incentives for visitors to opt into your list: top of site, right sidebar, after posts, in guest posts, etc.
It’s also important to give subscribers more than one opportunity to read your posts. For example, I send out a newsletter that features one new article on my site at the top of the week, but then I send another email towards the end of the week giving a wrap up of all the articles that have been published on the blog in the last few days. This helps ensure that I get regular return visitor traffic to my site every week.
What are some of the blog promotion strategies you use to drive more traffic to your site? I’d love to hear about them in the comments.
Lisa Angelettie is a copywriting and content marketing strategist who teaches entrepreneurs how to make more money with web content. Download a copy of her free eBook Publishing Guide or visit her site for more tips like these.
