This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). – Darren
Once again, we’re taking a look at the stories bloggers have been writing about the most during the last seven days (list provided by Regator). This week, we’ll be using posts about those hot stories to look at one of the toughest forms of writing: humour. It’s difficult because senses of humour vary so much. What you find hilarious, might barely elicit a smirk from me or vice versa. Plus, there’s the added challenge of determining when it’s appropriate to take the amusing route and when a serious approach is best. It’s a challenge, but adding a bit of LOL keeps readers engaged and, in many cases, encourages more sharing. Fortunately, despite the challenges, there are a few tried and true tips to upping the funny factor on your blog. Let’s see how some bloggers have covered this week’s hot topics with humor…
1. Christine O’Donnell
Example: Huffington Post’s “The War on Lust Must Be Won”
Tip: They say sarcasm is the lowest form of wit, but sometimes they are wrong. Sarcasm can be an effective form of humour, as shown in this example. It can often come across as sour grapes, so proceed with caution.
2. Lady Gaga
Example: Cracked.com’s “Why It’s Time to Stop Paying Attention to Lady Gaga”
Tip: Sarcasm—humour at someone else’s expense—can be funny, but adding a touch of self-deprecating humour can make it doubly so. In this example, the author writes, “I showed up to the office with shoes that didn’t match. For 11 straight days. One of them was a flip flop and the other was a woman’s hat. I know nothing about fashion, is my point, which is why I’m uniquely qualified to talk about Lady Gaga’s wardrobe choices, because she doesn’t either.” By making fun of yourself, you seem less bitter and judgmental and more…well, funny.
3. American Idol
Example: ROFL Razzi’s “ROFLash: Steven Tyler is Probs the New ‘American Idol’ Judge”
Tip: Some words are intrinsically funny. “Moolah,” used here is a funnier word than “money.” Onomatopoeic amusing words, like “splat” are often amusing. Other words are funnier than their counterparts for reasons that aren’t immediately apparent (but you’ll know them when you see them). For example, what’s funnier, “underpants” or “underwear”? “Spooks” or “phantoms”? “Canoodling” or “hugging”? There’s a theory that words that start with plosive consonants such as b, p, t, d, or k are intrinsically funnier. I’m not convinced this has been confirmed by science, but it seems plausible. Either way, use the funniest words you can find.
4. Pope Benedict XVI
Example: Friendly Atheist’s “Dear Benny…”
Tip: The inappropriate can be hilarious. There’s a reason stand-up comics often write jokes about things that make people a bit uncomfortable, such as the Catholic sexual abuse cases. If you’re not inclined to be overly politically correct, approaching an inappropriate or sensitive topic with a healthy dose of humour can be very effective, as shown in this musical example.
5. Jon Stewart/Stephen Colbert
Example: Indecision Blog’s “Here Are the “Rally to Restore Sanity” and “March to Keep Fear Alive” Hastags You Ordered”
Tip: A conversational, informal tone that connects with readers directly is almost always funnier than formal language. This example addresses the readers directly, saying, “Oh my God, America, you were so annoying! Can’t you talk about anything else?!”
6. Katy Perry
Example: Ministry of Gossip’s “In the Katy Perry ‘Sesame Street’ scandal, is Elmo the real villain?”
Tip: The unexpected is funny. While everyone else was analyzing Katy Perry’s culpability in the scandalous Katy/Elmo video, this example focused on Elmo. “That Elmo character was totally naked.” Outrageous! … And hilarious.
7. Joaquin Phoenix
Example: Cracked.com’s “Will Joaquin Phoenix Become The Craziest Celebrity Ever?”
Tip: Find creative alternatives to standard approaches. In this example, Cracked puts its own spin on the omnipresent five-star rating system and determines that Phoenix was (at the time this was written, which was before it came out that the whole insanity thing was a ruse) “officially as crazy as…” three Tom Cruises, six Octomoms, half a Charles Manson, and four point eight barrels of flaming monkey poo. Taking a standard cliché and giving it a unique spin is often funny or, at the very least, interesting.
8. Blockbuster
Example: The Onion’s “Struggling Blockbuster Eliminates Rental Fees”
Tip: Pick a joke and stick with it. This faux news example focuses on the ridiculous lengths the failing video rental chain will go through to draw customers. The joke is the same throughout, but is exaggerated to a greater and greater extent until, toward the end of the piece, fake Blockbuster says, “as a special introductory offer, cancel your membership with Netflix anytime in the next three months and we’ll do literally anything you ask of us.” The exaggeration paired with the commitment to the single joke throughout really works here.
9. OK Go
Example: The Awesomer’s “OK Go vs. The Muppets”
Tip: If you don’t laugh, don’t expect others to laugh. Before you use a video in your post, like the one in this example, or hit publish on a comical (or supposedly comical) post, watch the video or read the post aloud. Sure, your sense of humour is unique, but you shouldn’t expect others to laugh if you don’t even find it funny. The humour in this video relies heavily on good comedic timing—and Muppets. Muppets almost always help.
10. The Social Network
Example: Funny or Die’s “How Did We Spend The Facebook Outage?”
Tip: Actual behaviours and situations are often funnier than anything you can make up. You don’t always need to be overly clever. Next time you’re in an absurd situation, make a note of it. Remember that details often make a story, so be specific. You may be able to incorporate those humourous observations into a post somewhere down the line.
If you use humour on your blog, please share your tips in the comments. I’d love to hear from you. On a side note, the weekly trends will be changing to monthly trends after this post. I’ve had an amazing time connecting with ProBlogger readers and writing this column every week, but busy days are ahead so Darren has been kind enough to let me switch to the less frequent posting schedule to accommodate. Talk to you again soon!
Kimberly Turner is a cofounder of Regator.com and Regator for iPhone as well as an award-winning print journalist. You can find her on Twitter @kimber_regator.
