Another Chance to Win 1,700 Visitors: Review Furniture Fashion

Posted By Skellie 4th of March 2008 Case Studies

This week’s community consultation of Furniture Fashion offers you the chance to win a 1,700 visitor StumbleUpon campaign for your blog. Leave a helpful review with some non-intuitive points in your comment and you’ll be in the running to win. If your content is good, those 1,700 visitors could grow into a much bigger traffic snowball as votes for your content pile up.

What we’re looking for: a thorough review of the blog answering one/some/all of the questions below and containing some non-intuitive advice. That’s all you’ve got to do to be in the running. There will be only one winner.

The blog’s owner, John, describes the blog like this:

Furniture Fashion is an interior design blog with a large focus on furniture. Our mission is to provide articles and pictures to readers to give them ideas for their own homes as well as follow design trends. This site was created by John Cavers and Will Maack. Our goal is to make this blog a full-time business with six figure revenue. We hope that the readers of Problogger can share their experiences in the form of constructive criticism to help us accomplish our revenue objectives.

John has asked for feedback on the following areas, but you do not necessarily have to cover all of them in your review. You might even choose to focus in detail on one particular point –it’s up to you.

a) Ideas on how to make more revenue
b) Ideas on how to diversify revenue sources – are there other monetization products that would fit this blog?
c) Ideas on growing traffic
d) Ideas on building more of a community
e) Ideas on growing RSS subscribers
f) Analysis of blog layout – strengths & weaknesses; let us know how we can improve and in effect improve monetization
g) Analysis on writing style, length of articles, and sustenance of article content
h) How to increase page views per unique and average time on site – currently at 2.1 page views and 1:35 minutes.
i) Do we need meta description and meta keywords? We seem to be doing well without them. Movable Type does not automatically create them like WordPress. I am doing well in Google, but wonder if I could do better in MSN, Live, and Yahoo. Further, if I make that switch, will that penalize me in Google?
j) How do we improve? (any general ideas)
l) Ideas to create more international readers/visitors
m) Do we need a clearer tag line or some description at the top of the site? (to let readers know what this website is about) (mission statement)

We look forward to your helpful and respectful advice. Good luck!

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