This guest post is by Erin Giles of www.erinmgiles.com.
Have you been telling yourself for months that you should start video logging? It wasn’t until I launched my new business that I realized the power that video logging has in growing a business’s community.
Procrastinate no more: today I am here to share with you four ways to use video logging to grow your community, so go ahead and ditch those fears of the camera, pronto!
1. Give your email subscribers some personal attention
I post a video every Monday and the first viewers to catch my face on camera early Monday morning are my email subscribers. In my Time to Shine weekly emails I send out a screenshot of the video with a link to my blog post, along with a short description and some other juicy details that only my subscribers get to feast their eyes on.
Since I switched over to emailing video posts in my weekly emails, my open and click rates have doubled, my subscribers have tripled, and the comments have doubled. Your subscribers want to know they are connected with you, and what a better way this is to speak directly to them every week!
2. Ensure more clicks
With about 65% of the population being visual learners, more people will opt to click on your video post than a regular blog post. With just two months of video logging under my belt, my community of readers interacts with me more on Mondays than any other day of the week.
Think about it. Your readers are inundated daily with blog posts to read that will help make them money or give them tips for their lives. When you provide them with a video you are making it easier for them to learn and grow.
3. Give them a call to action
At the end of my videos, I always give readers a call to action. I ask for their opinion on the topic at hand, or give them a “homework” assignment for the week. This keeps your readers engaged and always coming back for more.
4. Put a face to your story
If your readers have been following your blog for a while, giving them the gift of letting them connect your face and voice with your writing is priceless to them.
Once they hear your voice and see your face, they’ll have made a deeper connection with you that’s likely to make them a reader for life.
I hope these four tips have made room for you to see the power in growing your community through video logging. You may have several insecurities at first and it may take several takes while recording, but before you know it you will feel like a pro—and your readers will be even more faithful because of it.
Erin Giles is the author of Give it Away Now: The Marketing Tactic That Creates Faithful Buyers and a Creative Business Coach that helps female entrepreneurs of all types shine online with encouraging + bright marketing. Connect with her on Twitter @erinmgiles or her site at www.erinmgiles.com.
