Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create ...more

As Ash explained in her post today, using blogging as a platform from which to sell consulting services can be effective and lucrative. Blogging has long been respected as a method for supporting offline businesses, but as the potential of blogging in general has evolved, so too have the options ...more

This guest post is by Josh Turner of LinkedSelling. Is your blog a business, or do you hope that it someday will be? If you answered yes, then you should consider refocusing some of your social media activities toward the world’s largest social network for business. That’s right, LinkedIn isn’t ...more

This guest post is by Chris Guillebeau of ChrisGuillebeau.com. More than a decade ago, I began a lifelong journey of self-employment “by any means necessary.” I never planned to be an entrepreneur—I just didn’t want to work for someone else. From a cheap apartment, I watched what other people had ...more

This guest post is by Ryan Critchett of iMobileRescue. We all know that video blogging is a powerfully effective tool for business lead generation, but does everyone have what it takes to execute on it? We can all get in front of a camera, hit record, and start talking about ...more

Today Reem Abeidoh looks at Corporate blogging and shares 13 Steps Fortune 500 companies take to Create a Blog. Image by iDream_in_Infrared In order to maintain a competitive edge, corporations are increasingly looking for opportunities to make them stand out. Although traditional media serves as a solid medium that disperses ...more