Branding. We’re always talking about it, but too rarely do we stop to think about what it actually means. So today I thought I’d step through two great examples of blog product branding and see what tips we can take from these stories. The products I wanted to look at are ...more

This guest post is by Henneke Duistermaat of Enchanting Marketing. You’re smart. You got drive. You’re blogging, and blogging, and blogging. You’re producing good content. But somehow your efforts are not rewarded. Your enthusiasm for checking your traffic stats is gone. Because the trickle of traffic makes you feel down, ...more

This guest post is by Gab Goldenberg, author of The Advanced SEO Book. This post is the sixth in a series on blog design for ROI. Previous posts in the series were: Prioritize the Optin Form Highlight Your Key Content Show Love To Your Community Make Posts Easy To Read Engage ...more

This guest post is by Julie Cottineau of BrandTwist. A while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a ...more

This guest post is by Valerie Khoo from www.ValerieKhoo.com This article is the first of a three-part series on how to build your brand through your blog and get paid for your creative output and expertise. You love being a blogger. But you’re not that interested in spending time driving traffic ...more