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SEO Strategy – Content or Links?

Posted By Darren Rowse 3rd of November 2004 Search Engine Optimization 1

Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together?



‘Keyword rich content will get you part way to your destination atop the search engine results. If you are seeking to gain high search engine results for highly competitive keywords, content is perhaps not enough on its own. The King needs help.

Every King needs a Queen.

In this case, the Queen is in the form of links…’

Read more at Blog Business World

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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Comments
  1. I agree with this. However, does the amount of times a keyword is inside of a page determine you content quality? Thanks again.

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