Having looked at Offsite Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you develop your blog – (or Onsite techniques). There are many of these and it might take a few days to get through them all – bear with me.
Keyword Rich Content – identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the question ‘how do I want people to find this post in Search Engines?’ What will they type into Google if they want information on the topic you’re writing. The answer to this question will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.
These keywords will need to be the most common words used in your article. Use them in some or all of the following ways:
- Keywords in post and page titles (read my post on using keywords in titles
- Keywords in URL of page (blog herald wrote on this a while back
- Keywords in outbound links (read this article on the pros and cons of outbound links)
- Keywords in bold tags (try do it at least once)
- Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags. There are many tutorials online about heading tags – here’s one.)
- Keywords in image alt tags (here’s how)
- Keywords in the general throughout the text of your post – but especially early on in the first few sentences
- Keywords in meta tags (they seem to be less valuable these days but many still believe they are useful with some search engines – here’s a Guide to meta tags)
Of course you can go over the top with keywords in posts and let it destroy your content – but if it fits with what you’ve written tweak it to include the words you are targeting a couple of extra times. Most SEO experts recommend getting your keyword density up to between 5-20% – I think 20% is probably bordering on massacring your content.
One last word of warning and disclaimer (because I can just hear the comments on this post already) – don’t sacrifice your readers experience of your site just for the sake of SEO. Yes keyword density can be important in climbing the search engine rankings – but more important is that your content and design are user friendly and helpful to readers. There is nothing worse than a site that is stuffed with keywords – these sites come off as cheap, nasty and spammy – don’t fall for the temptation.