Lots of bloggers seem to do everything right, yet they don’t see much success. They write well-structured posts, they pay attention to SEO, they know the ins and outs of their blogging software … but something’s lacking. That missing “something” can often be personality. It’s the difference between a blog ...more

  I originally wrote this review process for bloggers who had started a blog through our Start a Blog Course however this is the same process that I go through EVERY YEAR for my own blogs and I’m sure it will help you too!   Firstly … congratulations on making ...more

This post is based on episode 122 of the ProBlogger podcast. One of the decisions you face when starting a blog is whether or not to use your real name. It can be a tricky decision, because there are pros and cons to whatever you decide. You can choose anything from ...more

This is a guest contribution from Larry Alton. In the early days of blogging, there were lots of small niche blogs that resembled online journals or diaries. They were nothing more than virtual spaces for storing thoughts, beliefs, and memories. However, as the internet evolved, so did blogging. Hobby bloggers ...more

There’s a buzz of excitement here as PBEvent 2016 gets ever closer! I am obsessively going over my slides, information is being emailed, awesome competitions to win cool blogging stuff are being run, and there’s tons of chatter and getting-to-know-yous in the Facebook group for attendees – bring on the ...more

This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. The time-sensitive aspect is simple enough as long as you stay abreast of industry news and updates. But what does it take to write really ...more

So apparently you guys were just as confused as the rest of social media with the Facebook brand promotion brouhaha? You loved Laney’s post unpacking that for those of us who had little clue of what was going on. I don’t know about you, but I feel much better after ...more

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start! How Facebook Decides Who Sees Your Updates | Edgar Oh. Wow. This was interesting and confusing and a complete ...more

So much to talk about this week! Let’s get stuck right in. Google’s Gary Illyes on Penguin: When is it Coming, and What Will it Do? | Stone Temple Consulting The dreaded algorithm. We all live in fear every time Google or Facebook (and now Instagram!) make a tweak. What ...more