Yan Wei

Skills and Expertise:
Digital Strategic Marketing: Develop and execute comprehensive digital marketing plans including SEO, PPC, content marketing, and social media marketing.
SEO
Optimization: Increase website traffic through keyword research, on-page optimization, and link building strategies.
Pay-Per-Click (PPC) Advertising: Manage PPC campaigns on platforms such as Google Ads and Bing Ads to maximize ROI and conversions.
Content and Planning: Create engaging and rich content for blogs, social media, and email campaigns
Analyze and Interpret Data: Leverage tools such as Google Analytics and SEMrush to analyze campaign performance and make data-driven decisions.
Project Management: Coordinate
cross-functional teams to ensure timely delivery of projects within budget and scope.
Customer Relationship Management: Build and maintain relationships with clients quickly to meet their needs and exceed their expectations.
Team Leadership: And understand coaching team members to reach their full potential and contribute to the overall success of the organization.
Presentation Skills: Effectively communicate ideas and strategies to both technical and non-technical audiences.
Technical Skills: Proficient in using marketing automation tools, customer relationship management systems, and content management systems.
Experience:
B2B Marketing: Extensive experience in corporate planning and executing strategic marketing for other businesses. Corporate
and Agency: Worked in fast-paced environments for clients and agencies providing a variety of services to different industries.
Experience tailoring marketing campaigns to audiences, taking into account cultural differences and language differences.
Training & Development: Provide training sessions on various marketing topics and tools to team members and clients.
Goals:
Career Development: Seeking leadership in a role that allows me to utilize my significant strategic and coaching skills
Continuous Learning: Committed to staying up to date on the latest marketing trends, technology, and best practices in cross-departmental collaboration: Aims to establish a collaborative work environment that inspires innovation and creativity. Client
Form: Contribute to exceptional service that exceeds client expectations and builds long-term.
Experience Goals and Reflects my professional qualities as a versatile and dedicated marketing professional ready to contribute to the success of any organization.