Walter Simiyu

Linguistics

When we founded Travel Moran, we were largely interested to create a corner where travel felt personal, much in the same way an insider's tip or life advice from a trusted friend would be. Trip planning can feel quite confining, with an infinite stream of recommendations and logistical setbacks. But I wanted Travel Moran to be an exception.
Thus, in my capacity as an SEO content writer and strategist, I worked to make content more than just educational material. I created content that was soothing, straightforward, and truly helpful-words meant to reassure and inspire at the same time. Whether someone was dreaming away about some distant escape or in the midst of agonizing over the stresses of actually planning one, I wanted to meet that person right where they were and share directions, encouragement, and that one flicker of wanderlust that takes an ordinary trip and makes it truly unforgettable. Today, Travel Moran is one of the leading travel advisor agencies in Africa.

Betlink Insurance Company was established in 2012 with a bold vision: to simplify risk communication and build trust in an industry where confidence is everything. However, in those initial years, marketing posed significant challenges; translating complex risk assessment frameworks into messaging that felt clear, accessible, and truly reassuring for clients and partners had been difficult.
I came aboard in 2019 to spark a content development initiative to bridge the divide. Through educational blogging, guides, and marketing assets, I've been able to make Betlink's expertise feel approachable and unmistakably clear in its commitment to clarity. This has been an important building block for supporting the industry voice of trust in the market alongside the mission to grow from a fledging startup into a mature leading industry player of today.