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Tressa Shepard

10 Years of Experience writing copy and creating content for blogs, SM, and websites
  • Whitesboro, TX
  • September 22, 2022

I began my career writing for IBM under one of their brands.  I published numerous newsletters, customer communications, email campaigns.  Then, I flipped my script and worked in HR operations and branding at Cisco Systems. As time passed I began writing for Techfunnel.com which is a b2b site as a resident HR expert.  Additionally, I took several social media courses and enjoy writing about life, family, things to do, places to go, and my wit and sense of humor come along for the ride. I'm not saying I'm funny, but I did make one of the King's Guard crack a smile once. And, I have been known to make my angsty 13 year old smile although she would never admit that. Either way, I would love to write for you and would love to speak to you today.  Or text...because who actually speaks anymore?

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Other Freelance Job Category
Social Media Specialist
Writing Topic
Beauty, Creative, Family, Food and Drink, Health and Wellbeing, Home, Lifestyle, Marketing and Public Relations, Personal, Politics and Current Affairs, Religion and Spirituality, Hobbies, Politics and Current Affairs, Other

Education

Pursuing Clinical Mental Health Counseling MA @ Liberty University
Sep 2022 — Oct 2021

3.61 GPA after first year...this is a long term retirement goal

BS Interdisciplinary Studies: Business & Psychology @ Texas A&M University - Central Texas
Jan 2017 — May 2020

Graduated Magna cum Laude

Experience

Channel Marketing Manager @ IBM
Sep 2022 — Oct 2022

I managed all of the North and South American marketing initiatives for IBM's brand Tivoli Software to include multi-million dollar budget management, relationship management, partner engagement, and so much more.

Relevance to your needs:
-Edited the business partner newsletter and authored many articles within it
-created thousands of pieces of collateral and ran direct marketing campaigns
-email campaigns
-large event management

Executive Director, Founder, Author @ Blue Sage Media
Sep 2022 — Current

Operations - I pay for the things so the things can be marketed in order to write the things

Writing - I write the things to pay for the things

Marketing - I promote the things to write the things to pay for the other things

Freelance Writer - HR SEO Content Long-Form @ Techfunnel.com
Mar 2020 — Jan 2020

Three Examples:
Applicant Tracking Systems (ATS)
https://www.techfunnel.com/hr-tech/applicant-tracking-system/

Full Cycle Recruiting
https://www.techfunnel.com/hr-tech/full-cycle-recruiting/

Human Resources Development
https://www.techfunnel.com/hr-tech/human-resource-development/

Human Resources Manager @ Bython Media
Jan 2020 — Mar 2022

Bython Media, a global digital publishing and B2B marketing company that specializes in data-driven, fully integrated solutions.

HR Operations Analyst @ Cisco Systems
Sep 2003 — Jul 2006

Recruiting and Onboarding of networking and UC Engineers, project managers, and developers.

Rewarded for scheduling 500 interviews leading to 64 hires in two months.

Why you care:
I learned about HR branding which is similar to many social media and marketing campaigns.

Essentially, I can create a recruitment program that would knock your socks off.

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