Tina Dobson

**DATE ARE INACCURATE BUT SITE WILL NOT ALLOW ME TO CHANGE**

Concentration: Buying, International Business, Trend Forecasting, and Global Business Perspectives, Fashion and Beauty Industries
Key Coursework: Trend Analysis, Social Media Marketing, Product and Business Development, International Business, Management, Fashion Lifecycle, Product Lifecycle, Trend Forecasting, Fashion Journalism and Economics
GPA: 3.4

A division of AquaBlue Business Solutions, offering Merchandising, Marketing, Business Development, Business Operations and Public Relations expertise to drive business growth and efficiency. Recent clients include: Macy’s, Winston Retail, Brahmin

Key talents used: Branding, social media marketing, financial analysis, social media, digital marketing, web design, copywriting/editing/proofreading, CRM, email marketing, client relations management within the fashion, beauty, fitness and wellness space

• Execute visual merchandising strategies to streamline brand and draw customer interest
• Integrate visual displays and design elements to align with campaigns and drive business brand
• Coordinate floor and fixture changes
• Style and assist in local fashion shows and photoshoots

Offering Marketing, business development, business operations and public relations expertise to drive business growth and efficiency

Key talents used: Branding, social media marketing, digital marketing, web design, copywriting/editing/proofreading, CRM, email marketing, client relations management

• Crafted direct mail copy and social media content to increase Realtor and Loan Officer reach and develop business leads
• Design and prepare all elements of business newsletters, including copywriting, design, and content development
• Plan and execute focused client success plans including email marketing campaigns, across multiple social media platforms to grow social media presence
• Update marketing materials and presentations, create trend forecasts, and establish and manage budgets
• Design eye-catching content and marketing materials for clients, driving an increase in social media presence, and leading to more than 20 business partnerships between clients and vendors
• Perform targeted business research to identify potential client and vendor partners to create client networking opportunities
• Employ trend forecasting, conducted market research, and reviewed data analytics presentation materials

Previous Marketing experience pre-2016, involving both permanent and contract roles (see below)

Worked in a senior level capacity with my primary role being operations-focused, but additional duties and projects in the marketing, communications and client engagement realm

Key talents used: Financial analysis, client relations, QA, business research, B2B and B2C, meeting presentations

• Creating and executing effective email and written communications to solve problems and promote volume growth
• Consistently achieved over 98% quality rating, accelerating team quality score
• Authored and presented findings and risk analysis to upper management and loan committees
• Maximized production goals and exceeded SLA requirements, quarter over quarter
• Acted as a liaison between management and brokers to address and resolve customer issues
• Built and strengthened business relationships by providing exemplary service and solving client-related issues
• Promoted effective communication with internal and external parties to ensure loans met investor requirements