- FL
- December 21, 2022
Driving business growth utilizing traditional and digital marketing strategy, trend analysis, targeted business development and nurturing business relationships
Marketing Specialist with over 8+ years of marketing experience and a proven track record of creating and implementing successful digital, social media, direct mail, and traditional marketing campaigns. Offering expertise in marketing, design, visual and fashion merchandising, product development, trend forecasting and financial analysis. Additional expertise in data analysis and analytics, budget and project management, copywriting, editing and proofreading. I created a freelance business development and marketing company while simultaneously advancing in the financial services industry and obtaining an education in Fashion Marketing and Merchandising, with emphasis on International Business.
My dual superpowers are the ability to read the current business and customer climate and parlay that information into a forward-thinking business campaign, and my eye for design and details that sets a project or content creation apart from its competitors.
Please visit my website at https://www.aquabluebusinesssolutions.com and my portfolio at: https://tinyurl.com/AquaBlueBizPortfolio
Education
**DATE ARE INACCURATE BUT SITE WILL NOT ALLOW ME TO CHANGE**
Concentration: Buying, International Business, Trend Forecasting, and Global Business Perspectives, Fashion and Beauty Industries
Key Coursework: Trend Analysis, Social Media Marketing, Product and Business Development, International Business, Management, Fashion Lifecycle, Product Lifecycle, Trend Forecasting, Fashion Journalism and Economics
GPA: 3.4
Experience
A division of AquaBlue Business Solutions, offering Merchandising, Marketing, Business Development, Business Operations and Public Relations expertise to drive business growth and efficiency. Recent clients include: Macy’s, Winston Retail, Brahmin
Key talents used: Branding, social media marketing, financial analysis, social media, digital marketing, web design, copywriting/editing/proofreading, CRM, email marketing, client relations management within the fashion, beauty, fitness and wellness space
• Execute visual merchandising strategies to streamline brand and draw customer interest
• Integrate visual displays and design elements to align with campaigns and drive business brand
• Coordinate floor and fixture changes
• Style and assist in local fashion shows and photoshoots
Offering Marketing, business development, business operations and public relations expertise to drive business growth and efficiency
Key talents used: Branding, social media marketing, digital marketing, web design, copywriting/editing/proofreading, CRM, email marketing, client relations management
• Crafted direct mail copy and social media content to increase Realtor and Loan Officer reach and develop business leads
• Design and prepare all elements of business newsletters, including copywriting, design, and content development
• Plan and execute focused client success plans including email marketing campaigns, across multiple social media platforms to grow social media presence
• Update marketing materials and presentations, create trend forecasts, and establish and manage budgets
• Design eye-catching content and marketing materials for clients, driving an increase in social media presence, and leading to more than 20 business partnerships between clients and vendors
• Perform targeted business research to identify potential client and vendor partners to create client networking opportunities
• Employ trend forecasting, conducted market research, and reviewed data analytics presentation materials
Previous Marketing experience pre-2016, involving both permanent and contract roles (see below)
Worked in a senior level capacity with my primary role being operations-focused, but additional duties and projects in the marketing, communications and client engagement realm
Key talents used: Financial analysis, client relations, QA, business research, B2B and B2C, meeting presentations
• Creating and executing effective email and written communications to solve problems and promote volume growth
• Consistently achieved over 98% quality rating, accelerating team quality score
• Authored and presented findings and risk analysis to upper management and loan committees
• Maximized production goals and exceeded SLA requirements, quarter over quarter
• Acted as a liaison between management and brokers to address and resolve customer issues
• Built and strengthened business relationships by providing exemplary service and solving client-related issues
• Promoted effective communication with internal and external parties to ensure loans met investor requirements
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