Snehal Khandekar

Conducted ‘Content Writing 101’, an Honours credit course for students in their second and final years of the undergraduate Mass Media course.

Shared nuances of the skill and helped students improve through assignments.

Worked with them closely to perfect each assignment that would eventually add to their portfolios.

Shared industry insights and personal experiences to help them navigate their careers.

Learned to learn better.

Wrote long-format online articles for the GGI website which helped them establish themselves as a unique, global policy and governance education platform.

Studied, researched, and analyzed a range of topics from taxes and startups to legislations and politics for each article.

Presented informed opinions on each topic with qualitative and quantitative data-driven arguments.

Learned presenting nuance and perspective objectively.

Writing and strategizing digital content for brands of all sizes helping them launch, sustain, and engage.

Working closely with designers, account managers, founders, marketing officers, and other decision-makers as and when required to achieve efficiency.

Using my experience and research skills to arrive at insights that drive messages.

Learning relationship-building, work-life balance, and professional discipline.

Noteworthy agencies - Ogilvy, Autumn Grey

BFSI/ Fintech brands - Aditya Birla Capital, Angel One, PayU, HDFC Life, Future Generali

B2B/ Tech/ SaaS brands - Cognigy AI, Boston Technology Corporation, DemandFarm, Fractional CMO, Amazic DevOps

Other brands - Dabur, Luminous, Treebo, Nuvoco Cement

Led copy and strategy for 10+ brands including Tourism Ireland, Corelle, Pregakem, and Asian Paints.

Created and presented pitches to multiple brands.

Acted as interim Head of the Copy Team, working with top management to improve operating procedures.

Collaborated with account managers, designers, SEO managers, and client POCs regularly.

Learned team building and leadership hands-on.

Wrote social media concepts, copy, emails, and website pages for Lakmé and Kwality Walls Magnum.
Ideated and wrote for digital campaigns including one at Lakmé Fashion Week.
Collaborated with designers, the UI/UX team, and account managers.
Learned to thrive under high-pressure demands of large-scale brands.

Conducted on-ground interviews to write about unique events and initiatives sprouting in various corners of the city.
Covered interesting hyperlocal topics including vintage cafés, philanthropic initiatives, local sports leagues, etc.
Learned how to function in the professional world.