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Robert Ortiz Jr

Content specialist with 5+ years of agency, B2B, and B2C experience specializing in marketing and digital content
Content specialist with 5+ years of agency, B2B, and B2C experience specializing in marketing and digital content
  • POTTSTOWN, PA
  • November 27, 2019

Copywriting

Creative Writing & Storytelling

Project Management

Research & Interviewing

WordPress

Brand Messaging & Development

B2B & B2C Marketing

Inbound Marketing

Editing & Proofreading

Infographics

Link Bait

Content Strategy

Social Media Marketing

Marketing Collateral & Whitepapers

Conversational & Chameleon Voice

Memes

Email Marketing

Blogging

Web Copy & Site Layout

Short- and Long-Form Content

SEO Content Optimization

Category
E-mail
Locked
Phone Number
Locked
Other Freelance Job Category
Digital Marketing Specialist
Writing Topic
Beauty, Creative, Family, Beauty, Food & Drink, Health & Wellbeing, Home, Lifestyle, Marketing & Public Relations, personal, Technology, Travel, Religion & Spirituality, Gaming, Hobbies, Other

Education

Bachelor's, English @ Virginia Commonwealth University
Aug 2005 — Aug 2009

Experience

SEO Content Specialist @ Income Store
Sep 2018 — Sep 2019
* Hired, managed, and worked alongside freelance writers to create SEO-optimized link bait (blog posts and infographics) to ensure that personal and team-wide KPIs were met

* Thoughtfully proofed, edited, wrote, and optimized short- and long-form content for 100+ income-generating digital web properties to improve site traffic, ranking, and ROI

* Developed topics and direction for content and infographic design as part of project/workflow management
Content Strategist @ EZMarketing
Dec 2015 — Apr 2018
* Wrote creative, on-brand, and SEO-optimized content for 3 internal websites and 40+ B2B and B2C clients

* Created content calendars and worked closely with our top clients to generate new leads and increase brand awareness through strategic copy and integrated marketing

* Worked with 50+ clients to develop their brand messaging and voice through an array of content, across multiple channels both print and digital
Copywriter @ Sumer, LLC
Oct 2014 — Mar 2015
* Developed copy for 10+ clients across a range of industries including personal care products, fitness merchandise, housekeeping services, and education

* Held discovery calls with clients to understand their mission and brand to guide the copy’s narrative

* Authored blog articles, scripts, and web copy to drive traffic to client sites and better convey their purpose and passion
Copywriter @ Virtucom Group
Oct 2010 — Oct 2011
* Met high-volume KPIs by writing effective product copy for large online retailers including Best Buy,

* The Home Depot, BJ’s, and Toys ‘R’ Us
Utilized SEO-friendly key phrases and meta tags to optimize copy

* Wrote copy that adhered to internal style guidelines and the client’s voice to deliver on-brand content

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