- POTTSTOWN, PA
- November 27, 2019
Copywriting
Creative Writing & Storytelling
Project Management
Research & Interviewing
WordPress
Brand Messaging & Development
B2B & B2C Marketing
Inbound Marketing
Editing & Proofreading
Infographics
Link Bait
Content Strategy
Social Media Marketing
Marketing Collateral & Whitepapers
Conversational & Chameleon Voice
Memes
Email Marketing
Blogging
Web Copy & Site Layout
Short- and Long-Form Content
SEO Content Optimization
Education
Experience
* Hired, managed, and worked alongside freelance writers to create SEO-optimized link bait (blog posts and infographics) to ensure that personal and team-wide KPIs were met
* Thoughtfully proofed, edited, wrote, and optimized short- and long-form content for 100+ income-generating digital web properties to improve site traffic, ranking, and ROI
* Developed topics and direction for content and infographic design as part of project/workflow management
* Wrote creative, on-brand, and SEO-optimized content for 3 internal websites and 40+ B2B and B2C clients
* Created content calendars and worked closely with our top clients to generate new leads and increase brand awareness through strategic copy and integrated marketing
* Worked with 50+ clients to develop their brand messaging and voice through an array of content, across multiple channels both print and digital
* Developed copy for 10+ clients across a range of industries including personal care products, fitness merchandise, housekeeping services, and education
* Held discovery calls with clients to understand their mission and brand to guide the copy’s narrative
* Authored blog articles, scripts, and web copy to drive traffic to client sites and better convey their purpose and passion
* Met high-volume KPIs by writing effective product copy for large online retailers including Best Buy,
* The Home Depot, BJ’s, and Toys ‘R’ Us
Utilized SEO-friendly key phrases and meta tags to optimize copy
* Wrote copy that adhered to internal style guidelines and the client’s voice to deliver on-brand content
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