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Robert Ortiz Jr

Content specialist with 5+ years of agency, B2B, and B2C experience specializing in marketing and digital content
Content specialist with 5+ years of agency, B2B, and B2C experience specializing in marketing and digital content
  • POTTSTOWN, PA
  • November 27, 2019

Copywriting

Creative Writing & Storytelling

Project Management

Research & Interviewing

WordPress

Brand Messaging & Development

B2B & B2C Marketing

Inbound Marketing

Editing & Proofreading

Infographics

Link Bait

Content Strategy

Social Media Marketing

Marketing Collateral & Whitepapers

Conversational & Chameleon Voice

Memes

Email Marketing

Blogging

Web Copy & Site Layout

Short- and Long-Form Content

SEO Content Optimization

Category
E-mail
Locked
Phone Number
Locked
Other Freelance Job Category
Digital Marketing Specialist
Writing Topic
Beauty, Creative, Family, Beauty, Food and Drink, Health and Wellbeing, Home, Lifestyle, Marketing and Public Relations, Personal, Technology, Travel, Religion and Spirituality, Gaming, Hobbies, Other

Education

Bachelor's, English @ Virginia Commonwealth University
Aug 2005 — Aug 2009

Experience

SEO Content Specialist @ Income Store
Sep 2018 — Sep 2019

* Hired, managed, and worked alongside freelance writers to create SEO-optimized link bait (blog posts and infographics) to ensure that personal and team-wide KPIs were met

* Thoughtfully proofed, edited, wrote, and optimized short- and long-form content for 100+ income-generating digital web properties to improve site traffic, ranking, and ROI

* Developed topics and direction for content and infographic design as part of project/workflow management

Content Strategist @ EZMarketing
Dec 2015 — Apr 2018

* Wrote creative, on-brand, and SEO-optimized content for 3 internal websites and 40+ B2B and B2C clients

* Created content calendars and worked closely with our top clients to generate new leads and increase brand awareness through strategic copy and integrated marketing

* Worked with 50+ clients to develop their brand messaging and voice through an array of content, across multiple channels both print and digital

Copywriter @ Sumer, LLC
Oct 2014 — Mar 2015

* Developed copy for 10+ clients across a range of industries including personal care products, fitness merchandise, housekeeping services, and education

* Held discovery calls with clients to understand their mission and brand to guide the copy’s narrative

* Authored blog articles, scripts, and web copy to drive traffic to client sites and better convey their purpose and passion

Copywriter @ Virtucom Group
Oct 2010 — Oct 2011

* Met high-volume KPIs by writing effective product copy for large online retailers including Best Buy,

* The Home Depot, BJ’s, and Toys ‘R’ Us
Utilized SEO-friendly key phrases and meta tags to optimize copy

* Wrote copy that adhered to internal style guidelines and the client’s voice to deliver on-brand content

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