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Nicole Horowitz

Blog Article and Instructional Content Writer
Blog Article and Instructional Content Writer
  • Austin, TX
  • June 14, 2022

I have a background in adult education and workplace learning, with experience creating online coursework, so I'm a great fit if you need How-To articles or other instructional content. I enjoy using my well-honed research skills to write on a wide range of topics, everything from sales tax to angel numbers.
I have several years of program management and supervisory experience working in the social services and non-profit industries, and I'm certified in data analytics. I can learn a lot from a spreadsheet full of numbers, and this is particularly useful when I'm conducting keyword research as part of my SEO strategy and an important skill for an online writer. I have also earned several credentials to validate additional digital marketing skills.
I understand the value of honest feedback and am communicative and on top of my deadlines. Get in touch with me, and I'll write engaging and meaningful content that will help you connect with the communities you serve

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Other Freelance Job Category
Digital Marketing Specialist
Writing Topic
Creative, Family, Food and Drink, Health and Wellbeing, Home, Lifestyle, Marketing and Public Relations, Personal, Business and Finance, Technology, Politics and Current Affairs, Religion and Spirituality, Hobbies, Politics and Current Affairs, Other

Education

Master of Arts @ Texas State University
May 2012 — Dec 2015

Experience

Content Writer @ WRITER ACCESS
Feb 2022 — Current

 Research a wide variety of topics to provide engaging and insightful written content to marketing agencies and small and large businesses in the sales and marketing, health and wellness, education, and finance industries.
 Create lead magnets, social media ads, blog articles, calls to action, and Amazon product descriptions, as per copy brief and style guides.

Instructional Content Specialist @ Dropbox (contract)
Mar 2020 — Apr 2021

 Leveraged Articulate Storyline, Articulate Rise, and PowerPoint to build 40+ product launch and onboarding training modules for global customer services teams and front-line customer service agents
 Migrated 30+ onboarding training modules to an updated LMS, simplifying training delivery to vendors and global customer support teams
 Converted process maps into instructional articles and resources that outline agent workflows for inclusion in the knowledge base
 Transformed informal internal documentation into structured training with videos, goals, and interactive features.
 Researched source materials and engaged with subject matter experts (SMEs) to set learning goals for support agents

Copywriter @ Study.com
Aug 2019 — Feb 2020

 Created educational blog articles on exam preparation and topics related to various career paths including real estate, human resources, and administrative careers.

Owner @ Colorfulpants.com
Jan 2019 — Jul 2021

 Promoted brand through digital marketing and solidified online presence to increase shop visits by 274% in 2020
 Developed and created marketing materials increasing shop revenue by 315% in 2021 and 200% from 2021 -2022
 Evaluated key performing metrics by assessing existing marketing campaigns to enhance marketing strategies
 Executed organic social media and paid ad campaigns on multiple platforms and sales channels

Adjunct Instructor @ Virginia College
Mar 2017 — Aug 2017

 Facilitated Academic Skills & Strategies course for all incoming students to assist students with developing skills and habits that support student success.
 Tracked student progress in Canvas.

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