Nicole Fitz

Developed, wrote, and edited marketing collateral and communications for a fintech company across several verticals. Created long-form and short-form informative content, including blogs, case studies, email campaigns, website copy updates, and internal and client communications.
• Increased overall web traffic by 54% by optimizing original content and revising previous blogs to improve SEO.
• Managed social media posts and scheduling, resulting in 90k impressions and a 23% increase in followers.
• Collaborated with cross-functional teams for value propositions and creative content development.
• Researched multiple sources for trends, industry-related topics, and prospect pain points to direct content strategies and better promote products and services.
• Revised and updated freelancer copy to improve readability, subject matter, and SEO standards.

Create high-quality content based on online research and subject matter expert collaboration, keeping the client’s tone and brand message while adhering to brand guidelines. Develop B2B and B2C content that makes complicated products easy to understand. Adaptable enough to write for any industry and incorporate story-telling into unique and engaging copy.
• Ghostwrote detailed, informative articles for a law school marketing company promoting legal courses in the Finance, Cybersecurity, Healthcare, and Environmental sectors.
• Wrote and revised B2B marketing emails for a Market Research company.
• Generated successful organic client reach through content marketing.