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Nicole Brewer

Experienced Content Writer| Writing to Make a Difference
  • Scottsboro, Alabama
  • July 6, 2022

Hey there! I'm Nicole Brewer, a Content Writer, Solopreneur, and Content Marketing Specialist who loves helping solopreneurs grow their businesses. You may find me on the web at www.vipcontentcreative.com. Be sure to check out my portfolio when you visit, I blog about all things marketing. You will see some graphics I'm pretty proud of, as well. SIGN UP FOR MY NEWSLETTER!  My favorite job is that of "mom or mother" when they are mad. My 3 kids are the best parts of me and when I am not writing, reading, or researching - you will find me with my family, enjoying life to the fullest.

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Other Freelance Job Category
Graphic Designer, Social Media Specialist, Digital Marketing Specialist

Education

A.A. English @ Northeast Alabama Community College
Aug 2016 — May 2017

I began this study previously but decided to go into nursing (1998). Injured in a car wreck in 2016, I was in a wheelchair for awhile so I decided to finish this Associates instead of sitting still. Currently, I am enrolled to pursue my Bachelors in marketing. Classes begin in August 2022.

Experience

Owner @ VIP | Content Creative
Nov 2021 — Current

I created this business for my freelancing. Once I left my position at Davis Vines, local business owners began contacting me for content. Currently, I manage the content of 4 local businesses along with social media management and basic web design.

Content Marketing Specialist @ Davis Vines
Jan 2018 — Aug 2022

Managed content distribution to online channels and social media platforms using Hootsuite ensuring consistent posting on 20 social channels increasing engagement and followers.

Used content management system - Salesforce, SharePoint, and WordPress to analyze user engagement and website traffic metrics optimizing sources we were unable to see, gaining valuable insights to buyers journey, create an efficient content plan, and identifying consumer interests.

Collaborated with marketing team to create a digital asset library implemented company wide ensuring brand consistency.

Performed marketing communications-related research through online resources, discussion forums, talking with potential customers enhancing company's digital presence.

Conducted regular content audits to identify gaps and redundancies of content generating better leads, improving site reach, and user experience.

Directed content of website by gathering information and integrating data from other
departments identifying changes needing to be made to strategy.

Maintained content marketing calendar to schedule creation and delivery deadlines.

Wrote engaging and successful marketing, advertising and website copy converting potential customers into customers and generating warmer leads.

Identified appropriate marketing channels and target customers for campaigns ensuring
the right audience sees the right content at the right time.

Created customized marketing materials to increase product awareness using Adobe
InDesign increasing brand consistency.

Conference and Exhibit Marketing - Event Planner Planned events for 7 clients including planning networking events from start to finish across the United States generating sales leads.

Led successful email marketing campaigns establishing our company as a credible and
reliable source.

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