- Accra, Ghana
- September 29, 2023
MACBETH Ngmenkpienu Mornah
Mosque Street, Chantan- New Achimota- Accra · +233550991926
[email protected] · linkedin.com/in/macbeth-mornah-42931522b
· REAL ESTATE
PROPERTY MANAGEMENT· CONTENT WRITING · · GHOSTWRITING ·
I LOVE TO BUILD EXPERIENCES THAT WORK EVERYWHERE.
Work Experience
APRIL 2023-PRESENT
BUSINESS DEVELOPMENT OFFICER, Invest in Ghana Today-Accra, Ghana
Negotiated and closed deals with clients resulting in a 10% increase in revenue
Wrote and edited high-quality articles and website copy on https://investinghanatoday.com/
Conducted keyword and audience research to ensure content was visually appealing and on-brand
Developed content marketing strategies for followers on social media platforms by 10%
Developed and managed relationships with tenants, vendors, and other stakeholders leading to improved customer satisfaction
Developed and maintained relationships with key stakeholders resulting in a 30% increase in brand visibility
Edited and optimized existing content on https://investinghanatoday.com/ that drove organic traffic to the company website by 70%
Managed daily office operations ensuring seamless workflow
Coordinated delivery of products for clients
NOVEMBER 2022- May 2023
SOCIAL MEDIA INTERN And RETAIL EXPANSION-qrx team member (NATIONAL SERVICE), mPharma PHARMACEUTICALS GHANA LIMITED
ACCOMPLISHMENTS
Developed content marketing strategies that increased followers on social media platforms by 5%
Edited and optimized existing content on mPharma social media channels to ensure accuracy and consistency across all channels
Wrote marketing copies for mPharma social media pages(Twitter, Instagram, Facebook, LinkedIn).
Taught Medical Counter Assistants how to use Blom Software (mPharma Retail Proprietary Software).
Spoke to Prospective partners about mPharma's Quality Rx Franchise.
Assisted Warehouse team in barcoding of drugs.
SKILLS AND TOOLS USED:
Web content writing
Skilled multitasker
Research
Time management
Google workspace
Figma
Slack
JUNE 2022 – SEPTEMBER 2022
CONTENT WRITER, (COLLEGE AFTERMATH.COM) – USA-REMOTE
ACCOMPLISHMENTS:
Wrote two approved articles per day
Research on various topics
SKILLS AND TOOLS USED:
Web content writing
SEO
Skilled multitasker
Google Workspace
Research, Team Work.
May 2020 – FEBRUARY 2021
PROPERTY MANAGER, GHANA PRIME PROPERTIES – Accra, Ghana
Full-time Agent and host for apartments, Airbnb, and Guest houses under Ghana Prime Properties Suite.
ACCOMPLISHMENTS:
Developed and managed relationships with tenants, vendors and stakeholders leading to improved customer satisfaction
Organized and supervised staff, contractors and vendors to ensure that all work was completed in a safe and efficient manner
Investigated and resolved tenant complaints in a timely and professional manner
Introduced new marketing strategies to boost sales
Communicated well with tenants and built rapport for continued business sustenance
Bumped listings for Ghana prime properties on https://meqasa.com/ robustly to increase sales
SKILLS AND TOOLS USED:
Skilled multitasker
Knowledge of leasing and market conditions
Research, Team Work.
Fair housing mandates
Commercial property
Reliable and trustworthy
AutoCAD Architecture
Booking.com
Expedia
Airbnb
Oct 2020 – November 2021
PERSONAL ASSISTANT, SPAIN-REMOTE
Personal assistant to Mr David George Gill Stretch
Serve as the primary point of contact for business in Ghana
Arranged 7 business trips by securing apartments and preparing itineraries
Coordinated personal errands for Mr David George Gill Stretch increasing efficiency
Excellent interpersonal skills
Ability to delegate tasks as necessary
Administered medication and assisted with personal hygiene needs as required
Handled large amounts of money transfers for clients of Mr David George Gill Stretch
SKILLS AND TOOLS USED:
Microsoft Word
Teamwork
Skilled multitasker
June 2019 – September 2019
intern, Ghana prime properties – Accra, Ghana
ACCOMPLISHMENTS:
Helped and Assisted Ghana prime properties team in
https://meqasa.com/- Bumped up properties/lettings and managed Properties on company property suite
https://ghanaprimeproperties.com/ - Updated CRM on the backend and managed Properties/listings
Property Hunting in Accra for prospective business clients.
Assisted in taking clients on viewings to show subject properties.
Updated tenant and unit information to keep current in the housing database
Collaborated with tenants, to handle tenant complaints and expedited maintenance requests
SKILLS AND TOOLS USED:
Google Sheets
Microsoft Word
Photography
Teamwork
june 2018 – SEPTEMBER 2018
Sales Personnel morlan technologies– Kumasi/Accra, Ghana
Focus was on selling project tool kits to Engineering students in KNUST.
ACCOMPLISHMENTS:
Worked with Morlan -Technologies to develop a robust growing sales department
SKILLS USED:
Skilled multitasker
Excellent interpersonal skills
Teamwork
Education
June 2017
High school, st. Augustine's college, Cape coast Ghana
September 2022
BSC. LAND ECONOMY, Kwame Nkrumah University of Science and Technology
Skills
Research
Facilities management
Estate management
CERTIFICATIONS:
Real Estate Analytics, LinkedIn
Accounting Foundations: Leases, LinkedIn
Learn English: Beginning Grammar Specialization, the University Of California, Irvine
Customer Service: Problem-Solving and Troubleshooting, LinkedIn
Danny Sullivan on SEO, LinkedIn
Driving Your Own Engagement at Work, LinkedIn
Excel: VLOOKUP and XLOOKUP for Beginners, LinkedIn
High Performance Habits (Blinkist Summary), LinkedIn
Improve SEO for Your E-commerce Site, LinkedIn
Managing Stress By: Todd Dewett, LinkedIn
Managing Up, Down, and Across the Organization By: Kevin Eikenberry, LinkedIn
References
Bawo Ogunro- Chief Of Staff, mPharma - +2349081468000/[email protected]
Dr Eke Agbai- Vice President at Center for Policy and Foreign Engagement- +14697779613/+2348033060680/[email protected] Delores Sekyere, CEO Ghana Prime Properties, Accra, Ghana-(+233) 263755577
Robert Koomson-
Software Developer,Invest In Ghana Today- +233249221631/[email protected]
Education
I learnt LAW, ESTATE MANAGEMENT AND FINANCIAL MATHEMATICS AS MY MAJORS. It was a versatile program thar exposed to an in-depth understanding of how land related matters work on Ghana.
Experience
My work as a DM
A digital marketing specialist is responsible for developing, implementing, and managing marketing campaigns and strategies across various digital platforms. Their role involves utilizing digital channels to promote products, services, or brands and drive engagement and conversions. Here are some specific tasks a digital marketing specialist typically performs:
1. Strategy Development: They create digital marketing strategies aligned with business goals and target audience. This involves identifying target markets, conducting market research, and defining key performance indicators (KPIs) to measure success.
2. Content Creation: They develop compelling and relevant content for various digital platforms, including websites, blogs, social media, email campaigns, and advertisements. This may include writing, editing, or coordinating with content creators.
3. Social Media Management: They manage social media accounts, create engaging posts, and interact with followers. They analyze social media insights, track trends, and use social media advertising to drive brand awareness and engagement.
4. Search Engine Optimization (SEO): They optimize websites and content to improve organic search visibility. This involves conducting keyword research, optimizing meta tags, creating quality backlinks, and ensuring websites are user-friendly and mobile-responsive.
5. Paid Advertising: They plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads. They research target keywords, set budgets, create ad copy, monitor performance, and optimize campaigns for maximum ROI.
6. Email Marketing: They develop and execute email campaigns to nurture leads, retain customers, and drive conversions. This includes creating email templates, managing subscriber lists, and analyzing campaign performance.
7. Analytics and Reporting: They use various analytics tools to track and measure the effectiveness of marketing campaigns. They generate reports, analyze data, identify trends, and make data-driven recommendations for improvement.
8. Conversion Rate Optimization (CRO): They analyze user behavior, conduct A/B testing, and optimize landing pages and conversion funnels to improve website conversions and customer acquisition.
9. Digital Advertising Trends: They stay updated with the latest digital marketing trends, tools, and technologies. They experiment with new strategies and techniques to enhance marketing effectiveness.
10. Collaboration and Communication: They collaborate with cross-functional teams, such as graphic designers, developers, and sales teams, to ensure consistent messaging and brand alignment across all digital channels.
Overall, a digital marketing specialist combines creativity, analytical skills, and digital expertise to drive online visibility, engagement, and business growth.
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