- Abuja, Nigeria
- June 15, 2025
The Side Hustle Graveyard (And Why I’m Not Sorry)
Right now, I’m:
1. Building LIA (AI for LinkedIn comments — because typing “Thanks for sharing!” 50x/day is soul-crushing) and experimenting with Farmwise, Mailify, and Clarifine (because I can’t help myself).
Anticipating the Lesson: Saying ‘no’ to good ideas is the only way to say ‘hell yes’ to great ones. (Your weekend task: My rule now: If I can’t explain why a project matters in 10 words, it’s out.)
— -
The Real Reason You Should Talk to Me
I don’t just create content or build apps, I engineer leverage. Whether it’s turning articles into sales pipelines or teaching AI to sound human, I’m obsessed with the 20% of work that drives 80% of results.
Let’s Swap War Stories
If you’ve ever:
✓ Scrapped a “perfect” plan to ship something messy but alive
✓ Hired someone “unqualified” who turned out to be your best bet
✓ Built a tool to automate your job (then wondered if you’re self-sabotaging)
Find me at:
- Twitter: @LukmanAufbau
Education
In 2020, I enrolled in Computer Science while secretly running a newsletter with 47 subscribers. By 2024, those late-night writing binges turned into 215+ Medium articles (2.4k readers), five startups, and a realization: I'm obsessed with turning chaos into systems.
My superpower? Turning chaos into systems. My weakness? Thinking every "what if?" deserves a side hustle.
Experience
Content Creator @ Absy Investment
Problem: At Absy Investment, I inherited a content strategy that treated blogs like gravestones, static and forgotten.
Win: Turned them into lead magnets that now drive 30% of client inquiries.
Lesson: Good writing isn't art, it's a Swiss Army knife for business growth. (Update this weekend: I stopped writing 'thought leadership' and started tracking which phrases appeared in sales calls.)
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