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Lorraine Pavel

B2B Content Writer, Fractional CMO, Marketing Strategist and Blogger
  • Bucharest, Romania
  • March 2, 2022

“Content marketing is the only marketing left” Seth Godin

Did you just discover that content strategy is jeopardizing your business growth? Or, maybe you struggle with content writing or SEO writing, or with that fascinating ebook you plan to write to delight your new prospects? Or you need a highly converting landing page for your new product – but you don’t know how actually to do it.

Well, here is help:

HubSpot-certified marketer, polyglot content writer, and marketing strategist with over 15 years of experience gained in collaborations with marketing teams of startups, small and medium enterprises, or multinational companies. Being a natural-born wordsmith, I helped with my talents, strategy skills, and knowledge, clients across the globe.

 

As Sales and Marketing Director, I managed projects valued at over 200 million euros and marketing budgets of over 2 million euros.

As content writer, the clients who used my services experienced increased exposure, higher rankings in search engines, larger social media following, and improved conversion rates.

I specialize in:

- Marketing strategy - design, management, and implementation of actionable marketing plans tailored for each business goal, size, and budget

- Content strategy and social media strategy

- Content writing ( articles, blogs, ebooks, email campaigns), SEO writing, content/team management

- Copywriting - website pages and landing pages

- Course creation and launching

- Search engine marketing and search engine optimization - SEO

- Keywords Research and Analysis

- Content Audit

- Content Plan

- Recruiting and Managing Marketing Teams

 

My expertise niches/industries are digital marketing, finance (financial markets, fintech, Forex, investments, blockchain), real estate, business and entrepreneurship, tourism & travel, translations, photography, e-commerce.

Fluent in English, French, Spanish, and Romanian.

Some certifications:

* HubSpot Inbound Methodology

* HubSpot Content Marketing

* HubSpot Email Marketing

* DALF for French

Graduated with a Bachelor's of Business Administration and an MBA in Strategic Management.

Familiar and experienced with applications like WordPress, Divi, Elementor, Shopify, Squarespace, HubSpot, Hootsuite, Buffer, Tailwind, Later, Etsy, Mailerlite, Convertkit, Ahrefs, SEMRush, eRank, Adobe Photoshop, Canva, Adobe Lightroom.

 

Some of my recent testimonials:

“Lorraine is a great creative talent. We have worked closely on various projects for three years now, and the quality of her work has always been superb. She is professional, able to deliver, reliable, and confident. We were able to build a solid work relationship along the way. I would not hesitate to recommend her services! "– Alexis Campailla – CEO&Founder Janea Systems

 

"Lorraine is a very knowledgeable marketing strategist and team leader; she helped us with the launching of our site and course. They were highly successful." Mary E. Pamintuan - Co-Founder Heartbreaktriage

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Other Freelance Job Category
Project Manager, Digital Marketing Specialist
Writing Topic
Creative, Marketing and Public Relations, Business and Finance, Technology, Travel

Education

Website ATM by Marisa Murgatroyd
Mar 2021 — Feb 2022

Best practices to create a website that converts x10 than the average.

Experience Product Masterclass by Marisa Murgatroyd
Oct 2020 — Apr 2021

Create and launch profitable courses

MBA - Strategic Management @ UNIVERSITY POLITEHNICA OF BUCHAREST
Sep 2003 — Oct 2005

Experience

International Foreign Exchange Trader
Jan 2009 — Current

Identified and realized proprietary trading transactions on Capital Market, Foreign Exchange Market, Commodities, etc. Advanced knowledge of technical and fundamental analysis methods used to find the best investment opportunities offered by the financial markets.

Sales & Marketing Director @ EUROPA GROUP HANNER
Jan 2006 — Apr 2009

Developed and implemented the sales and marketing strategy for each residential project in part and for the whole company and realized analyses concerning the efficiency of investments. Developed the business plan for the Property Management Division, associate procedures and documents. Managed the sales team and the marketing activities for the company’s activities within the country.

General Manager @ Palacito Kassa
Mar 2005 — Jun 2006

I have designed the business development strategy for the company in the Bucharest real estate market. I have developed the sales and marketing strategy, using an integrated approach to attain the financial, sales and marketing goals for the company.

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