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Lance Gurganus

Freelance Copywriter | B2B Content Specialist
Freelance Copywriter | B2B Content Specialist
  • Pittsburgh, PA
  • January 21, 2020

Content is King

In the world of online marketing, content is king and always has a purpose.

It might be making a connection with customers from a relatable blog post. Or developing your online authority and expertise with technical white papers and case studies.

The content I create for my clients is designed to build engagement, improve brand recognition, and increase sales.

I Do All The Work - No Outsourcing

I'm a small business - a one-person freelance copywriter and content shop.

I don't outsource or subcontract work to others. Why? Because you hire me to do the work, not some outsourced writer. Another reason is all the great copywriters that I might consider working with are as busy as I am. And I only give my clients insanely great, 100% unique, error-free, engaging content.

I build sales funnels, marketing automation, and all the content to fill the pipeline. From landing pages, web content, and blog posts to email sales letters, white papers, and more.

I know what it takes to increase traffic and authority online. My sales and marketing skillsets were developed on-the-job over two decades selling millions in insurance and employee benefits.

It's that experience that sets me apart from other copywriters. You can't learn that in a book.

That's my story. Let's start a conversation so I can help write yours.

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Other Freelance Job Category
Audio-Visual Content Creator, Digital Marketing Specialist
Writing Topic
Creative, Marketing & Public Relations, Business & Finance, Technology, Gaming

Education

Communications (Major), Psychology (Minor) @ University of Pittsburgh
Sep 1989 — May 1992
Economics, Political Science @ Saint Vincent College, Latrobe, Pennsylvania
Sep 1988 — Jun 1989

Experience

Owner | Copywriter | B2B Content Writer @ Gurganus Media LLC
Jan 2013 — Current
My specialty is creating B2B content for insurance, healthcare, sales, and technology. I work with businesses where attention to detail is important. I write articles, blog posts, web content, case studies, and white papers. A sizable percentage of my business is ghostwriting industry expert and authority building content for my insurance and healthcare clients.
President, Broker, Insurance Producer @ Gurganus Benefits Group LLC
Jan 2005 — Dec 2015
Pittsburgh based insurance and employee benefits broker. Licensed in all 50 states. We built over 300 insurance websites and multiple sales funnel channels for both online sales and lead generation. I grew the company into a multi-million dollar annual producer. I sold the company to a larger competitor.
President, VP Sales @ RTW Services Inc
Feb 1994 — Jan 2005
RTWS was a provider of workers compensation insurance, work comp claimant management, vocational rehab, self-insured risk mitigation consulting, and ergonomic risk analysis consulting for large manufacturers. We worked with many large manufacturers and transportation companies. I sold the business to my largest client in the transportation sector.

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