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Kristina Proffitt

Freelance content writer and script writer
  • Anywhere, United Kingdom
  • June 14, 2021

I'm a freelance content marketing writer and script writer with 8 years' experience.

In that time, I've worked in the public and private sector, helping to grow audiences, improve engagement, and increase sales.

Some of my biggest wins include increasing website traffic by 912% in 12 months, selling out of a book's print run because of my digital marketing strategy, and doubling ticket sales to an annual event.

I'm looking to work for innovative brands that know the importance of content marketing – and the right content marketing strategy. If you'd like more information, please do get in touch.

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Writing Topic
Beauty, Creative, Health and Wellbeing, Marketing and Public Relations, Technology

Education

MA in Creative Writing @ Nottingham Trent University
Sep 2013 — Sep 2014

Electives included scriptwriting and poetry. I wrote a novella for my dissertation. Each piece also required a commentary explaining the creative decisions I'd made and what their impact would be on the reader.

As part of the MA, I managed an anthology, which contained writings from everyone on the course. It became the most successful anthology in the course's 20-year history, selling out of its first print run and being the first to require a second. Many put its success down to the digital marketing strategy, which I created.

Experience

Freelance Content Marketer
Jan 2020 — Current

I help businesses devise – and stick to – their content marketing strategy. I also write sales and explainer video scripts to increase engagement and sales.

Content Marketer @ Cronofy
Feb 2017 — Jan 2020

I developed Cronofy's content marketing strategy, which helped to attract big-name businesses via SEO. I also wrote blog posts and video scripts which explained what a SaaS API is, and how it can help businesses. These were targeted at roles which wouldn't usually understand an API or what it does, which meant I had to make the complex simple. I did this through clear language and analogies.

Digital Media Officer @ Erewash Borough Council
May 2014 — Feb 2017

I managed the council's website and social media. It was my responsibility to train colleagues from different service areas how to update the website and ensure it was accurate. I also dealt with customer service enquiries posted on social media.

The social media strategy I created for the annual firework display doubled ticket sales to the event.

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