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Kathryn Purcell

Experienced content writer/marketing communications professional
Experienced content writer/marketing communications professional
  • Perth, Australia
  • July 14, 2020

I have more than 25 years' strategic and hands-on marketing communications experience, working in international professional services firms and, more recently, in the not-for-profit sector.

I am experienced in a diverse range of business writing and editing including website copy, email campaigns, blog posts, annual reports, brochures, newsletters, case studies, profiles,  media releases,  proposals and tenders, award and grant submissions.

My  skills and experience also include:

  • developing and implementing marketing communications strategies
  • project management of website and intranet design
  • content management of website copy
  • proposal strategy, project management and delivery
  • corporate communications.

I recently launched my freelance writing business and want to develop my portfolio.

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Other Freelance Job Category
Project Manager, Digital Marketing Specialist
Writing Topic
Family, Health & Wellbeing, Home, Lifestyle, Marketing & Public Relations, Business & Finance, Hobbies, Other

Education

BA (Communications) @ University of Technology, Sydney
Feb 2000 — Dec 2002

Experience

Brown Owl Marketing @ Freelance content writer/editor
Mar 2020 — Current
I am a Perth-based freelance content writer and editor.

I help businesses, start-ups and not-for-profits to engage their target audiences by writing and editing  clear, concise and compelling marketing communications across digital  and traditional platforms.
Communications Officer @ National Disability Services (WA)
Mar 2017 — Oct 2019
Collate, write, edit and deliver high quality digital and print marketing and stakeholder communications.

Proactively identify, write and publish social media content for Twitter and Facebook.

Manage and update NDS WA websites i.e. Disability Support Awards, Companion Card and Community Living & Participation Grant.

Proactively evaluate and measure success of digital and print marketing campaigns to drive continuous improvement.

Compile material and assist with preparation of NDS WA ‘s Annual Report and Pre-Budget Submission.

Create online communications using the NDS CRM platform, coordinating layout approvals and scheduling distribution.

Ensure NDS WA marketing communications are aligned with national strategy and branding.

Manage fundraising for major events by way of government grants and corporate sponsorship, ensuring delivery of supporter and sponsor benefits, monitoring financial transactions, post-event reporting and acquittal of grants.

Manage relationships with external agencies and suppliers i.e. web designer, photographers, graphic designers and printers.

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